Social media has become extremely popular and continues to thrive, so making sure that you read and understand your social media metrics is very important. You will be able to know about all aspects of your social media campaigns and check whether they are as effective as you would like them to be. … [Read more...]
Negative SEO & The Google Disavow Tool Decrease / Increase SERP Rankings
Negative SEO is not a very new concept but it has become very important in the recent time. There are some dishonest tactics that are used to decrease the page rankings of the competitors. The companies organize for SEO activity of their competitors so that it seems that the Google guidelines are … [Read more...]
What is the Correlation Between Bounce Rate and Conversion Rate?
The correlation between bounce rate and conversion rate is not necessarily a straightforward answer. Many people believe there is no direct correlation between the two types of rates, but yet if you understand your bounce rate you can put things in place to change a bounce to a conversion thereby … [Read more...]