American Express, also known as Amex, has grown to be one of the biggest financial institutions around. Founded in 1850, this large company is estimated to be worth around 15 billion U.S. dollars today. They provide a wide variety of products and services, from credit cards and charge cards to … [Read more...]
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Metrics to Measure Social Media ROI
Most businesses are still trying to figure out how to measure the return on investment of social media. There are many new metrics and performance indicators related to social media, like FB fans, retweets and so on. The traditional metrics which are easier to track are traffic, leads, impressions, … [Read more...]
Good News For Facebook Users
People have spent a considerable amount of time in coffee shops doing their office chores while on break or just hanging out. Maybe because of the smell of fresh coffee in the air, the sound of espresso machines humming along with the white noise of coffee folks to match the atmosphere that keeps … [Read more...]
A picture Tells A Thousand Words
For years Facebook has dominated the world of social media; it has had a direct impact on millions of people’s interaction and social activity globally. A true pioneer and driver of social media through its innovative platform, Facebook has remained unrivalled in terms of direct competitors. Earlier … [Read more...]
Local Businesses Can Utilize Pinterest to Increase Sales
When businesses, like Coca Cola and Neiman-Marcus join Pinterest, you know that this social networking site is worth looking into. It is different from other social networking sites like Twitter and Facebook in its visual content. You can call it a visual scrapbook. Pinterest is one of most … [Read more...]
5 Ways Multi-Channel Marketing Works
Successful business owners know that future growth depends on multi-channel marketing plans that cover both print media and Internet options. With the expansion of social networking and local search technology, creating an Internet presence is key, but print directories have a place in advertising, … [Read more...]
Facebook Buys Instagram For 1 Billion Dollars
Facebook has big plans and hopes to settle a deal with the photo sharing website, Instagram, by the end of June this year. Facebook has offered to purchase the software company Instagram for a hefty bid of $1 billion. This will be the largest acquisition by the social networking giant … [Read more...]
Landing A Job In Social Media Marketing News
Social media has exploded in recent years due to sites such as YouTube, Yelp, Facebook, Twitter, and thousands of other social marketing websites. What really stared the trend was in 2004 at a web conference the term “Web 2.0” was coined by Tim O’ Rilley. Web 2.0 is a way for internet users to … [Read more...]
Local Social Media Marketing Techniques Using Social Networking Websites
A local business has its own challenges and pluses. While the market is small, the advantage is that one can easily plan and market their services. Local businesses have to take a slightly different path to reach social media success. Here are some NEW techniques that can be useful for marketing a … [Read more...]
Landing A Job In Social Media Marketing News
Social media has exploded in recent years due to sites such as YouTube, Yelp, Facebook, Twitter, and thousands of other social marketing websites. What really stared the trend was in 2004 at a web conference the term “Web 2.0” was coined by Tim O’ Rilley. Web 2.0 is a way for internet users to … [Read more...]
Getting People Talking: Four Ways to Get More Comments on Your Blog
Many amateur and seasoned bloggers underestimate the power comments can have within their blogs. The comments section of a blog gives a huge clue into the content and quality of a blog. Many readers will click on a post title that they find interesting and before reading the actual piece scope out the comments section […]