Personalized URLs (PURLs) are the latest way to customize and target your marketing campaign. Companies using personalized marketing are seeing much better results than those that aren't. There are several types of PURLs and each serves a different purpose. PURLs can be used in both e-mail and … [Read more...]
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How to Sprout your Social Wings with the Help of SproutSocial
Social media has become a powerful branding tool which can help a business strengthen its credibility, engage with its followers and ease communication. It is for this exact reason that so many internet marketers are making efforts to streamline their online activity Tools are an essential part of … [Read more...]
Google Analytics Tutorial – Learn the Benefits of This Unique Tool
Google analytics is a superb tool used for tracking the website visitor. It is also used to track information about the way visitors to your site interact with. Google analytics tutorial is important, especially, when you are running a search engine optimization campaign for your website. You can … [Read more...]
5 Ways Facebook Timeline Has Affected Businesses
When the new Facebook Timeline first released there was no doubt that users were angry over all of the new changes; businesses, however, rejoiced, and with good reason. The new Timeline opened up new doors that were starkly in favor of business marketing, giving companies a chance to leverage … [Read more...]
Why You Should Follow Your Twitter Fans
Companies use Twitter as a platform to promote brand awareness and as part of their marketing campaign, but it has to be used properly or it won't work at all. The point of any social network, Twitter included, is to allow people to easily interact with each other on a personal level. In the case of … [Read more...]
Diversify Web Marketing Platforms
The web is constantly changing. Trends rise and fall within a few short hours; no-name twitter handles become viral overnight; companies without an online presence a year ago might be pioneers of web marketing today. On the web’s precarious terrain, you have to steady yourself with a solid strategy … [Read more...]
Affiliate Marketing Sins To Avoid
Affiliate marketing is a narrower concept of online or internet marketing. It means marketing those products that are not of your own company. Affiliate marketing means to expand one company's marketing strategies to market its affiliate company's products. Creating a good affiliate marketing … [Read more...]
How to Build and Maintain a Small Business Brand
To build a brand is to build the essence of your company through the eyes and ears of your customers, colleagues, and even your competition. It's not an easy task in any environment but it can be exceptionally difficult to do a proper job of building a brand in the small business environment without … [Read more...]
Top 5 Common Business Misconceptions On Online Marketing
In an era of technological innovations, many businesses are embracing the trend of online marketing as a tool to augment their business model. That is all well and good but there are many common misconceptions businesses hold about online marketing. Apart from the understanding that online … [Read more...]
Google + Launched New Local Search Tools For Businesses
On Wednesday May 30, 2012, Google+ launched a new Local tool, switching over 80 million business listings from Google Places to the newly created platform. The tool allows users to share and find information about places and businesses located near them. The new tool integrated information taken … [Read more...]