Personalized URLs: Get personal, but don’t be creepy

Personalized URLs (PURLs) are the latest way to customize and target your marketing campaign. Companies using personalized marketing are seeing much better results than those that aren't. There are several types of PURLs and each serves a different purpose. PURLs can be used in both e-mail and … [Read more...]

How To Measure the Success of Your Social Media Marketing Campaigns

Most companies find it quiet impossible to measure the ROI of their social media promotions. As per, Direct Market Association, one dollar spent on direct response campaign, will typically generate more than 10 dollars. They are certain because from last fifty years, they have been monitoring their … [Read more...]

Best Timing to Post Content on Social Media to Increase Traffic

Dealing with social media requires some level of creativity and thinking. If you have a business and make promotions in different social media, aside from making sure that you are publishing quality and interesting content, you also have to know when to post them for a higher reach. Your post will … [Read more...]