Designing Your Site for Better Conversion Rate

Why do you have a presence on the Internet? Why do you have a website? What is its purpose? If you have answered because everybody else is doing it then you are doing it for the wrong reasons; like going to the gym to feel good about yourself rather than to exercise and get fit. Unless you are … [Read more...]

Lead Generation Thru Effective Landing Page Creation

Landing pages are indispensable to navigate users straightaway to exactly what they are searching. For instance, you have a website for online glasses but you have an online ad for aeronaut glasses, then for sure, you would not send them to home page where they have to look for aeronaut glasses. … [Read more...]

How You Can Increase Sales with A/B Testing

Take a second to consider what these sites have in common: eBay, Amazon, Google, BBC, and Microsoft. Aside from the fact that they’re all huge names and brands, they also make use of a lesser known web marketing technique called A/B testing. A/B testing is used for a lot of things. It’s a … [Read more...]

What is the Correlation Between Bounce Rate and Conversion Rate?

The correlation between bounce rate and conversion rate is not necessarily a straightforward answer. Many people believe there is no direct correlation between the two types of rates, but yet if you understand your bounce rate you can put things in place to change a bounce to a conversion thereby … [Read more...]