Metrics to Measure Social Media ROI

Most businesses are still trying to figure out how to measure the return on investment of social media. There are many new metrics and performance indicators related to social media, like FB fans, retweets and so on. The traditional metrics which are easier to track are traffic, leads, impressions, … [Read more...]

The On-Page Search Engine Optimization (SEO) That Counts

Your website is great. You spent countless hours writing your content, making sure it would provide quality information to your readers. Still, your site doesn't rank well on Search Engines. It receives a few visits a month, and little visits mean little conversion. Yet, you obtained good backlinks … [Read more...]