Metrics to Measure Social Media ROI

Most businesses are still trying to figure out how to measure the return on investment of social media. There are many new metrics and performance indicators related to social media, like FB fans, retweets and so on. The traditional metrics which are easier to track are traffic, leads, impressions, … [Read more...]

How to Advertise on Facebook through a User Friendly Interface

Advertising on Facebook can be somewhat of hassle, especially when you have a serious amount of ads you’d like to test perhaps with different copy, different targeting and so on. Facebook’s web interface is often slow and never particularly easy to use. Because of this, many agencies and larger … [Read more...]