How to Use Google Analytics: Getting Started

Having a clear understanding of the wants and needs of a web site's visitors is a recipe for success. And the easiest way to get to know an audience is by capturing data on their activity while visiting a site. This information is what Google Analytics provides free of charge. Google Analytics is a … [Read more...]

Top 3 Social Sharing Tools You Should Use for Your Business’s Content

With all the types of online content coming out nowadays, the power of social sharing has become an important factor here. Based on an infographic made by BlueGlass on content marketing, 90% of business marketers are already engaged on using content to reach more customers while 26% include this … [Read more...]

Best Timing to Post Content on Social Media to Increase Traffic

Dealing with social media requires some level of creativity and thinking. If you have a business and make promotions in different social media, aside from making sure that you are publishing quality and interesting content, you also have to know when to post them for a higher reach. Your post will … [Read more...]

Why Negative SEO Shouldn’t Work, and Why It Could

The latest shakeup in the SEO world was ushered in when Google debuted their Penguin update this spring. Alongside the continuously evolving Panda algorithm, it's certainly stirred the pot in recent months. SEOs are now having to work smarter and harder than ever to maintain top SERPs rankings for … [Read more...]

Best Google Chrome Search Engine Optimization Add Ons & SEO Extensions

What are Google Chrome Extensions / Add-Ons and why do you need them if you are a search engine optimization (SEO) specialist?  When you analyze websites it takes time and can become a nuance; that is why Google Chrome has multiple extensions to help save time and energy.  By installing these add … [Read more...]

What is the Correlation Between Bounce Rate and Conversion Rate?

The correlation between bounce rate and conversion rate is not necessarily a straightforward answer. Many people believe there is no direct correlation between the two types of rates, but yet if you understand your bounce rate you can put things in place to change a bounce to a conversion thereby … [Read more...]