Metrics to Measure Social Media ROI

Most businesses are still trying to figure out how to measure the return on investment of social media. There are many new metrics and performance indicators related to social media, like FB fans, retweets and so on. The traditional metrics which are easier to track are traffic, leads, impressions, … [Read more...]

The Pros and Cons of Google Instant for SEO

Google is always changing and this is why those in SEO (search engine optimisation) need to keep ahead of changes, or we can see our sites plummet in rankings overnight. Google Instant has been in operation for some time, and it is a feature of Google Search that allows Google to predict what you … [Read more...]