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Can Blog Comments Generate Traffic and Conversions? 3 Real Cases

Group of people showing speech balloon panels. The picture well represents blog comments

It’s tough running a blog. The comment section often requires more work than it gives benefits, between spammers trying to sabotage your SEO and trolls always behind the corner to bring discord. But today I want to offer you a reason to not give up on comments, to show you that they’re still worth of […]

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7 Keyword Harvesting Sources for Your Blog SEO

Keyword Harvesting Tools

Generally if you have not appointed a company like Scepter Marketing to help you with your WordPress count then coming up with the right keywords for your blog posts can be tricky, especially when you need those keywords not just for SEO purposes, but also (and most importantly) to generate blog post ideas that will […]

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How to Use Your Existing Posts to Land Paid Blogging Opportunities

seo blog tips

Finding blogging clients isn’t easy. Sometimes they’ll ask you for published clips at some big blog (that you might not have yet). Sometimes they’ll want a spec piece at all costs. Other times, thankfully, what you have on your blog and your guest posts will suffice. But how can you make sure your existing posts […]

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How to Use Google Analytics: Getting Started

Having a clear understanding of the wants and needs of a web site’s visitors is a recipe for success. And the easiest way to get to know an audience is by capturing data on their activity while visiting a site. This information is what Google Analytics provides free of charge. Google Analytics is a must-have […]

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Google Reminds Bloggers to Disclose Sponsored Content

Google and Sponsored Content

On March 11, 2016, Google reminded bloggers that disclosing sponsored content is a must — and that’s not only to abide to the many international laws, but also to keep your blog in good standing with search engines (that by all means need to offer trustworthy content to their users). In the post, Google added […]

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How To Write Killer Meta Descriptions To Increase CTR

SEO Meta Description Tips

Search engine optimization can be complicated sometimes. Frankly speaking, one minute you ought to think that you have nailed it and the very next moment everything changes. You want to know what the real problem is. Google on average changes its algorithm 500 – 600 per year. So, the only thing that remains constant in […]

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SEO Keywords Best Practices for 2019 (for the Win!)

seo-keywords-best-practices

Come the new year, you might be wondering if the keyword SEO whose rules you’ve been adhering to until now will still make sense with the frequent updates in search engine ranking algorithms and manual review standards. It might pleasantly surprise you, but yes: keyword SEO is here to stay. What matters is that you […]

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Is Facebook Finally Cracking Down on Fake News?

Facebook recently released two job listings, June 7, for an English and Spanish speaking “News Credibility Specialists”. News outlets are abuzz whether Facebook will start monitoring fake news after CEO Mark Zuckerberg released a statement early this year that he did not want his company to be in the business of assessing which news organizations […]

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How to Choose Your Blogging Platform

Blogging Platforms

Do you want to start a blog for fun and generate some unbranded traffic? Or do you need a site where you can share information and flex your muscles as a thought leader to drive readers to your e-commerce site? Individuals, businesses, and everyone in between and beyond have different needs for a blogging platform, […]

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Does Instagram Storytelling Work? – An Interview with Natalie Hillar

Instagram Marketing Research

Is Instagram a simple brandable photo album or can you tell stories that attract and leave a sign in visitors? Looks like the latter is not only an option but the way to go to turn Instagram into an efficient platform for branding and marketing. In this post, I feature an interview with Natalie Hillar, […]

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