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Is Facebook Finally Cracking Down on Fake News?

Facebook recently released two job listings, June 7, for an English and Spanish speaking “News Credibility Specialists”. News outlets are abuzz whether Facebook will start monitoring fake news after CEO Mark Zuckerberg released a statement early this year that he did not want his company to be in the business of assessing which news organizations […]

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How to Choose Your Blogging Platform

Blogging Platforms

Do you want to start a blog for fun and generate some unbranded traffic? Or do you need a site where you can share information and flex your muscles as a thought leader to drive readers to your e-commerce site? Individuals, businesses, and everyone in between and beyond have different needs for a blogging platform, […]

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Does Instagram Storytelling Work? – An Interview with Natalie Hillar

Instagram Marketing Research

Is Instagram a simple brandable photo album or can you tell stories that attract and leave a sign in visitors? Looks like the latter is not only an option but the way to go to turn Instagram into an efficient platform for branding and marketing. In this post, I feature an interview with Natalie Hillar, […]

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Are Prospective Buyers Just Lazy? 6 Ways They’re Not and How To Deal With Cart Abandonment

Abandoned cart

Your clients sometimes don’t seem to know whether they want your product or not. Your conversion analytics program tells you a big number of users clicked on your landing page and then the ‘Buy Now’ button, BUT the number of completed purchases is way inferior to that. You wonder why your customers are lazy when […]

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Boost Brand Perception by 71% With One Simple Trick

Social Networks E Commerce Infographic

Do you want to learn one simple trick that can increase the positive perception of your brand by as much as 71%? Something that costs nothing more than a couple of minutes of your time? Something that eBay does particularly well? We’re talking about social commerce of course. Gone are the days when all you […]

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5 Ways Small Business Website Can Compete with Leading Websites

As human population grows around the world wide so is internet users. More than ever people are turning towards the internet not only to just find information but also conduct businesses such as purchasing goods, hiring staff, so on and so forth. As a business owner, you need to consider internet as a business partner […]

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11 Pro Bloggers In the SEO and Marketing Niche To Follow in 2017

Pro Bloggers 2016

Who do you look up to in the blogosphere? When you scour the web for authoritative sources to learn more about SEO and marketing, to initiate a relationship with (outreach) or to mention in your content, you inevitably stumble upon the same names everywhere. Those are the names of the top bloggers in the SEO […]

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Being Social on Social Media to Grow Engagement

Social on Social Media

Lack of engagement is one of the most frustrating parts of social media marketing. If you are not consistent in posting on social media, then if you are lucky, you will sometimes get a like, but no regular follows, comments, or likes. This situation is disheartening and costly, and means that your social media marketing […]

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How to Get Into Instagram’s ‘Top Posts’ for a Hashtag

Whenever you browse through a hashtag on Instagram, the very first thing you’ll see is a three by three grid of the ‘Top Posts’ for that hashtag. Because of their visibility, getting featured can provide a lot of exposure, possibly helping you to engage a wider audience and gain more followers in the process. How […]

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SEO For Yelp…What Really Works

Yelp search results are based on a confidential algorithm and while we do not have the exact formula, a few things that may influence search and rankings include review text, star ratings, number of reviews, text that a business includes in their listing in the Specialties/History/Meet the Business Owner sections, key words that a searcher […]

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