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Social networks are not just powerful promotion tools. If you are trying to get clients, media mentions and good opportunities in your industry to grow a name for yourself and your brand, social media can definitely make the job easier. Obviously, social networking for business is not like networking to make new friends (well, that […]
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There was a time when marketing and advertising largely relied on pressuring people into purchasing a product or investing in a brand. These tactics are no longer effective. Today’s consumers are savvier than ever. They don’t want a brand that plays on their emotions or manipulates them into a purchase. They want honesty. If there’s […]
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It’s no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user’s life. However, social media marketing gets sometimes pushed to the back of […]
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Which do you think is better – Google speech or Siri? Have you ever wondered what makes each Multimodality Speech At age two years maturation in our nervous system allows us to think in words. Even as adults, we can still think in earlier thought carriers, things like smells, sounds, images, and feelings. If you […]
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Not having enough ideas to keep writing is maybe your greatest concern as a blogger, and you know that, as a niche blogger, struggling to fill up your editorial calendar could mean losing readers, traffic and even money. In fact, unlike general or personal blogging (for which you can always find something to write about), […]
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It’s tough running a blog. The comment section often requires more work than it gives benefits, between spammers trying to sabotage your SEO and trolls always behind the corner to bring discord. But today I want to offer you a reason to not give up on comments, to show you that they’re still worth of […]
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Generally if you have not appointed a company like Scepter Marketing to help you with your WordPress count then coming up with the right keywords for your blog posts can be tricky, especially when you need those keywords not just for SEO purposes, but also (and most importantly) to generate blog post ideas that will […]
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Finding blogging clients isn’t easy. Sometimes they’ll ask you for published clips at some big blog (that you might not have yet). Sometimes they’ll want a spec piece at all costs. Other times, thankfully, what you have on your blog and your guest posts will suffice. But how can you make sure your existing posts […]
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Having a clear understanding of the wants and needs of a web site’s visitors is a recipe for success. And the easiest way to get to know an audience is by capturing data on their activity while visiting a site. This information is what Google Analytics provides free of charge. Google Analytics is a must-have […]
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On March 11, 2016, Google reminded bloggers that disclosing sponsored content is a must — and that’s not only to abide to the many international laws, but also to keep your blog in good standing with search engines (that by all means need to offer trustworthy content to their users). In the post, Google added […]
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