6 Rules to Rock Social (Media) Networking for Business

Social networks are not just powerful promotion tools. If you are trying to get clients, media mentions and good opportunities in your industry to grow a name for yourself and your brand, social media can definitely make the job easier. Obviously, social networking for business is not like … [Read more...]

Why You Can No Longer Have Effective Marketing Without Authenticity

There was a time when marketing and advertising largely relied on pressuring people into purchasing a product or investing in a brand. These tactics are no longer effective. Today’s consumers are savvier than ever. They don’t want a brand that plays on their emotions or manipulates them into a … [Read more...]

How and Why to Prioritize Social Media in Your Weekly Marketing Activities

It's no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user's life. However, social media marketing gets … [Read more...]

Text to Speech; A Brief Intro

Which do you think is better - Google speech or Siri? Have you ever wondered what makes each Multimodality Speech At age two years maturation in our nervous system allows us to think in words. Even as adults, we can still think in earlier thought carriers, things like smells, sounds, images, and … [Read more...]

Is Facebook Finally Cracking Down on Fake News?

Facebook recently released two job listings, June 7, for an English and Spanish speaking “News Credibility Specialists”. News outlets are abuzz whether Facebook will start monitoring fake news after CEO Mark Zuckerberg released a statement early this year that he did not want his company to be in … [Read more...]

Does Instagram Storytelling Work? – An Interview with Natalie Hillar

Is Instagram a simple brandable photo album or can you tell stories that attract and leave a sign in visitors? Looks like the latter is not only an option but the way to go to turn Instagram into an efficient platform for branding and marketing. In this post, I feature an interview with Natalie … [Read more...]

Boost Brand Perception by 71% With One Simple Trick

Do you want to learn one simple trick that can increase the positive perception of your brand by as much as 71%? Something that costs nothing more than a couple of minutes of your time? Something that eBay does particularly well? We’re talking about social commerce of course. Gone are the days … [Read more...]

Being Social on Social Media to Grow Engagement

Lack of engagement is one of the most frustrating parts of social media marketing. If you are not consistent in posting on social media, then if you are lucky, you will sometimes get a like, but no regular follows, comments, or likes. This situation is disheartening and costly, and means that your … [Read more...]

How to Get Into Instagram’s ‘Top Posts’ for a Hashtag

Whenever you browse through a hashtag on Instagram, the very first thing you’ll see is a three by three grid of the ‘Top Posts’ for that hashtag. Because of their visibility, getting featured can provide a lot of exposure, possibly helping you to engage a wider audience and gain more followers in … [Read more...]

SEO For Yelp…What Really Works

Yelp search results are based on a confidential algorithm and while we do not have the exact formula, a few things that may influence search and rankings include review text, star ratings, number of reviews, text that a business includes in their listing in the Specialties/History/Meet the Business … [Read more...]