Having a clear understanding of the wants and needs of a web site's visitors is a recipe for success. And the easiest way to get to know an audience is by capturing data on their activity while visiting a site. This information is what Google Analytics provides free of charge. Google Analytics is a … [Read more...]
4 Social Analytics Tools You Can’t Do Without
Websites analytics are well known, and every marketing blog seems to devote a few posts to Google Analytics, Piwik, Clicky and others. However, data from your social channels is not less important than what comes from your website -- in fact, the analysis social interactions and traffic is vital … [Read more...]
What Businesses Ought To Know About Facebook Insights?
With more than 100 million of followers, Facebook is easily one of the most bankable social media platforms for businesses to blow trumpet of their brand. Luckily for these businesses, Facebook offers a reliable way to analyze their marketing activities on this vibrant social media platform which … [Read more...]
13 Web Tools To Help Improve Your Blog
By HomeSpot HQ (cc) To make your blog readers happy is a continuous challenge, isn't it? Sometimes it's tough to figure out what exactly went wrong when your efforts to put together a great post evaporated in a lack of comments, social shares and overall traffic. Even tougher when you are left … [Read more...]
Increase Search Engine Rankings with Google+
Google+ has revolutionized search engine optimization (SEO) strategies. Most SEO optimizers may be unaware about the efficacy of Google+ page post link, which is named DoFollow link. This means the link juice is passed onto the website you share through Google+. DoFollow links form the fundamental … [Read more...]
Important Tools For Successful Facebook Marketing
Facebook is practically used today by most business houses for driving sales and marketing. However, there are very few online businesses that could successful drive sales through Facebook Marketing. Some of the following tips could be used for effective Facebook marketing in the year … [Read more...]
New Google Analytics Tools For Growing Businesses
Google Analytics has come up with several new features which can be effectively used for promoting and growing your business. New Google Analytics Reports According to the new changes introduced in Google’s algorithm, you can no longer see the Traffic Sources and Content feature in your Google … [Read more...]
Social Media Analytics Can Improve Social Media Marketing Productivity
Social media has changed the way we promote services and conduct business today. However, one of the best ways of finding out the efficacy of social media marketing is by knowing when the social media followers are most active. This would help you in understanding the kind of people that find your … [Read more...]
Top 5 Social Media Metrics that Matter
Social media has become extremely popular and continues to thrive, so making sure that you read and understand your social media metrics is very important. You will be able to know about all aspects of your social media campaigns and check whether they are as effective as you would like them to be. … [Read more...]
Personalized URLs: Get personal, but don’t be creepy
Personalized URLs (PURLs) are the latest way to customize and target your marketing campaign. Companies using personalized marketing are seeing much better results than those that aren't. There are several types of PURLs and each serves a different purpose. PURLs can be used in both e-mail and … [Read more...]
