How to Use Google Analytics: Getting Started

Having a clear understanding of the wants and needs of a web site's visitors is a recipe for success. And the easiest way to get to know an audience is by capturing data on their activity while visiting a site. This information is what Google Analytics provides free of charge. Google Analytics is a … [Read more...]

Google Reminds Bloggers to Disclose Sponsored Content

On March 11, 2016, Google reminded bloggers that disclosing sponsored content is a must -- and that's not only to abide to the many international laws, but also to keep your blog in good standing with search engines (that by all means need to offer trustworthy content to their users). In the post, … [Read more...]

How To Write Killer Meta Descriptions To Increase CTR

Search engine optimization can be complicated sometimes. Frankly speaking, one minute you ought to think that you have nailed it and the very next moment everything changes. You want to know what the real problem is. Google on average changes its algorithm 500 – 600 per year. So, the only thing … [Read more...]

Understanding Link Tags And How To Decipher Them

Every SEO specialist needs to get a good grasp of building links. Google, the world’s largest search engine, is designed to crawl and index webpages with an aim to provide the best search results. How does Google choose which among the billions of pages online deserve the top spots?According to its … [Read more...]

7 Conversion Optimization Techniques For Mobile Friendly Websites

Conversion rate optimization, or CRO, refers to practices and techniques that are used to increase the number of users that reach your landing pages and convert into paying customers. It’s a wide field with a lot of different practices, but there’s a major divide here: mobile and desktop users. The … [Read more...]

How To Get Quality SEO Backlinks In 2016 A Step By Step Guide

Backlinks can be explained as perpetual, virtual pathways originating from millions of other websites on the internet and ending up on your website, or further connecting you two to dozens of other websites. This systemized connection and combination of domains is exactly why these are termed as … [Read more...]

4 Ways to to Stay on Top of SEO in 2016

Search Engine Optimization Matters Search Engine Optimization (SEO) can make or break a new business, and has a huge impact on whether a new site is commercial success. The general concept, for the uninitiated, is that search engines use criteria from your site, plug them into an algorithm, and … [Read more...]

HTTPS On Blogs and SEO: Is It Really Necessary?

Google has been trying to enforce HTTPS on all websites since August 2014, stating in their Webmasters Blog that they want to make sure that "websites that people access from Google are secure". To underline the importance of their pro-HTTPS campaign, Google said that implementing HTTPS would bring … [Read more...]

Ten Essential Google Search Operators and Punctuation

Google has become so fundamentally bound up with the evolution of the internet as we know it that it’s hard to imagine a web without it. So synonymous with practice of web search has Google become that it has even been accepted as a verb, entering the pantheon of brand names that have been adopted … [Read more...]

SEO Title Tags Optimization in 2015

Google has been changing several title tags of articles displayed on search engine result pages (SERPs). The reasons for changes could be diverse including length of title tag to page content and search queries. Most SEO folks must know that the maximum permissible limit for titles is 70 characters. … [Read more...]