5 Great Ways to Use Excel for SEO

If there is one tool that a professional SEO or PPC manager will use frequently it’s Microsoft Excel. Becoming proficient in the more advanced aspects of Excel using formulas and functions can make a meaningful difference to being able to successfully mine SEO and traffic data to discover useful … [Read more...]

Google Algorithm Pigeon: Local SEO Business Websites

Local search engine results on Google have been altered since the release of Pigeon in July, 2014. Pigeon is an update to Google’s algorithm as it alters the way local businesses are enlisted on the first page of search engine results. Pigeon has created a significant impact on local search engine … [Read more...]

Visual Media Enhances Social Media Marketing Campaigns

People may read words and literature umpteen number of times, but a picture speaks thousand words. In this article, we discuss the importance of visual media in social media marketing strategies. Presently, multimedia microblogs have caught the attention of social media marketers because pictures … [Read more...]

Increase Search Engine Rankings with Google+

Google+ has revolutionized search engine optimization (SEO) strategies. Most SEO optimizers may be unaware about the efficacy of Google+ page post link, which is named DoFollow link. This means the link juice is passed onto the website you share through Google+. DoFollow links form the fundamental … [Read more...]

Social Media for Lead Generation

Social media helps you promote and market your goods and services to people in every nook and corner of the world. Nevertheless, most content marketers fail to generate valuable leads through social media campaigns. Most companies feel that the return on investment (ROI) from social media campaigns … [Read more...]

How Instagram Can Be Used For Marketing Research

According to this research study, Instagram has captivated the attention of quite a few social media users. Compared with Facebook, Instagram has attracted much more attention from users. Nearly 57% of Instagram users would use this app every day. The research study has also reported that … [Read more...]

Do Not Overlook Smartphone Users in Your Marketing Strategy

Most social media networking sites are currently accessed by mobile phones, thanks to the sharp rise in the sale of smartphones. With the sharp increase in the use of smartphones, social media marketing strategies have also evolved radically. Facebook Mobile Growth Facebook is usually … [Read more...]

Using Twitter Advertising For Promoting Sales

Though advertising on Twitter is not as well-defined as that on Facebook and LinkedIn, you can surely create an extensive Twitter campaign for promoting and marketing your business. You can promote message (tweet) by using Twitter advertising. For example, you type a particular keyword on … [Read more...]

Integrating Email Marketing and Social Media

Email marketing continues to grow through leaps and bounds in this digital age of social media marketing. Approximately 91% of social media users will check their emails on daily basis. Email marketing is considered as the most effective techniques for generating leads in the year 2013. When you … [Read more...]

Social Media Niche Marketing Techniques

Most companies find it hard to comprehend ideal audience through conventional social networking platforms, such as Facebook, Twitter, and Google+. Nevertheless, you can certainly find your target audience by making use of niche networking sites. One of the best ways of finding the most perfect niche … [Read more...]