LeadG2 defines reverse engineering as “the process of working backwards from the conclusion of something to understand how that end point was reached.” Applied to ecommerce, reverse engineering can mean starting with your end goals (ex., improve conversion rates and increase profits), then … [Read more...]

According to the latest estimates, more than 4 million people just in the US use screen readers. However, like any developing technology, they’re not perfect. They find it hard to read different types of web pages which aren’t either descriptive enough or well-designed enough. Disorganized blocks … [Read more...]

In 2020, many e-commerce businesses have experienced a burst of growth. Ecommerce giant, Amazon, saw a 47% increase in revenue as people increasingly shifted to buying online. The company’s sales are projected to reach $416 billion by the end of 2020, owing to the increase in online shopping. A … [Read more...]

Marketing has always been a story of the eras: from mass marketing to digital marketing, and now data-driven marketing, it never stops—even in the wake of a pandemic this digital product design firm can make a huge difference to your business. A carefully thought-out marketing strategy can make … [Read more...]

Marketing has always been a story of the eras: from mass marketing to digital marketing, and now data-driven marketing, it never stops—even in the wake of a pandemic! A carefully thought-out marketing strategy can make or break your business; it’s what guides your brand positioning and overall … [Read more...]

Are you struggling to pick up the right e-commerce strategies that will help drive traffic, conversions, and sales? Well, the thing is, marketing is one of the most important aspects that you need to consider when launching an e-commerce store. Once you have chosen products to sell, you might … [Read more...]

Competitive analysis is, in a nutshell, is the process of gathering and analyzing data about your competitors, mainly to compare their strengths and weaknesses when compared to yours. The main idea is that the better we understand our competitors, the more effective we can outsmart them. However, … [Read more...]

Ecommerce is the preferred way to shop these days. According to Disruptive Marketing, 80% of Americans have made an online purchase in the past month alone. Because a majority of consumers are choosing to interact with brands this way, businesses must strive to remain competitive and … [Read more...]