Top Business Survival Tips for Entrepreneurs

Plenty of businesses struggle in their first year. So, you probably won’t be too surprised to learn that 20% of them don’t make it past that initial twelve months. Whether they try to keep things afloat by filing for voluntary administration or they have no choice but to go into liquidation. … [Read more...]

Reverse Engineering Ecommerce Products to Improve Conversion Rates

LeadG2 defines reverse engineering as “the process of working backwards from the conclusion of something to understand how that end point was reached.” Applied to ecommerce, reverse engineering can mean starting with your end goals (ex., improve conversion rates and increase profits), then … [Read more...]

11 Tips to Improve Website Content for Screen Readers

According to the latest estimates, more than 4 million people just in the US use screen readers. However, like any developing technology, they’re not perfect. They find it hard to read different types of web pages which aren’t either descriptive enough or well-designed enough. Disorganized blocks … [Read more...]

Improving the User Experience on Your E-Commerce Website

In 2020, many e-commerce businesses have experienced a burst of growth. Ecommerce giant, Amazon, saw a 47% increase in revenue as people increasingly shifted to buying online. The company’s sales are projected to reach $416 billion by the end of 2020, owing to the increase in online shopping. A … [Read more...]

Step By Step Tutorial: Actionable Ways To Implement A Marketing Strategy

Marketing has always been a story of the eras: from mass marketing to digital marketing, and now data-driven marketing, it never stops—even in the wake of a pandemic this digital product design firm can make a huge difference to your business. A carefully thought-out marketing strategy can make … [Read more...]

Step By Step Tutorial: Actionable Ways To Implement A Marketing Strategy

Marketing has always been a story of the eras: from mass marketing to digital marketing, and now data-driven marketing, it never stops—even in the wake of a pandemic! A carefully thought-out marketing strategy can make or break your business; it’s what guides your brand positioning and overall … [Read more...]

10 Incredible Tips to Leverage Content Marketing on a Budget

Every company that needs to establish a strong online presence spends on content marketing. This includes blog posts, Q and As, social media marketing, infographics, banners, etc. They’re all very good investments to target a niche audience. … [Read more...]

9 Proven Ecommerce Marketing Techniques to Boost Your Online Sales

Are you struggling to pick up the right e-commerce strategies that will help drive traffic, conversions, and sales? Well, the thing is, marketing is one of the most important aspects that you need to consider when launching an e-commerce store. Once you have chosen products to sell, you might … [Read more...]

How To Do Competitive Analysis In 2020: A Step-by-step Guide

Competitive analysis is, in a nutshell, is the process of gathering and analyzing data about your competitors, mainly to compare their strengths and weaknesses when compared to yours. Due to the covid-19 outbreak, there has been an increased use of micro markets within the hospitality industry … [Read more...]

7 Emerging E-commerce Marketing Trends

Ecommerce is the preferred way to shop these days. According to Disruptive Marketing, 80% of Americans have made an online purchase in the past month alone. Because a majority of consumers are choosing to interact with brands this way, businesses must strive to remain competitive and … [Read more...]