10 Incredible Tips to Leverage Content Marketing on a Budget

Every company that needs to establish a strong online presence spends on content marketing. This includes blog posts, Q and As, social media marketing, infographics, banners, etc. They’re all very good investments to target a niche audience. … [Read more...]

9 Proven Ecommerce Marketing Techniques to Boost Your Online Sales

Are you struggling to pick up the right e-commerce strategies that will help drive traffic, conversions, and sales? Well, the thing is, marketing is one of the most important aspects that you need to consider when launching an e-commerce store. Once you have chosen products to sell, you might … [Read more...]

How To Do Competitive Analysis In 2020: A Step-by-step Guide

Competitive analysis is, in a nutshell, is the process of gathering and analyzing data about your competitors, mainly to compare their strengths and weaknesses when compared to yours. The main idea is that the better we understand our competitors, the more effective we can outsmart them. However, … [Read more...]

7 Emerging E-commerce Marketing Trends

Ecommerce is the preferred way to shop these days. According to Disruptive Marketing, 80% of Americans have made an online purchase in the past month alone. Because a majority of consumers are choosing to interact with brands this way, businesses must strive to remain competitive and … [Read more...]

6 Rules to Rock Social (Media) Networking for Business

Social networks are not just powerful promotion tools. If you are trying to get clients, media mentions and good opportunities in your industry to grow a name for yourself and your brand, social media can definitely make the job easier. Obviously, social networking for business is not like … [Read more...]

6 Tricks to Have Blog Content Ideas Always Ready

Not having enough ideas to keep writing is maybe your greatest concern as a blogger, and you know that, as a niche blogger, struggling to fill up your editorial calendar could mean losing readers, traffic and even money. In fact, unlike general or personal blogging (for which you can always find … [Read more...]

Can Blog Comments Generate Traffic and Conversions? 3 Real Cases

It's tough running a blog. The comment section often requires more work than it gives benefits, between spammers trying to sabotage your SEO and trolls always behind the corner to bring discord. But today I want to offer you a reason to not give up on comments, to show you that they're still … [Read more...]

How to Use Your Existing Posts to Land Paid Blogging Opportunities

Finding blogging clients isn't easy. Sometimes they'll ask you for published clips at some big blog (that you might not have yet). Sometimes they'll want a spec piece at all costs. Other times, thankfully, what you have on your blog and your guest posts will suffice. But how can you make … [Read more...]

How to Use Google Analytics: Getting Started

Having a clear understanding of the wants and needs of a web site's visitors is a recipe for success. And the easiest way to get to know an audience is by capturing data on their activity while visiting a site. This information is what Google Analytics provides free of charge. Google Analytics is a … [Read more...]

Google Reminds Bloggers to Disclose Sponsored Content

On March 11, 2016, Google reminded bloggers that disclosing sponsored content is a must -- and that's not only to abide to the many international laws, but also to keep your blog in good standing with search engines (that by all means need to offer trustworthy content to their users). In the post, … [Read more...]