6 Rules to Rock Social (Media) Networking for Business

Social networks are not just powerful promotion tools. If you are trying to get clients, media mentions and good opportunities in your industry to grow a name for yourself and your brand, social media can definitely make the job easier. Obviously, social networking for business is not like … [Read more...]

How and Why to Prioritize Social Media in Your Weekly Marketing Activities

It's no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user's life. However, social media marketing gets … [Read more...]

6 Tricks to Have Blog Content Ideas Always Ready

Not having enough ideas to keep writing is maybe your greatest concern as a blogger, and you know that, as a niche blogger, struggling to fill up your editorial calendar could mean losing readers, traffic and even money. In fact, unlike general or personal blogging (for which you can always find … [Read more...]

Can Blog Comments Generate Traffic and Conversions? 3 Real Cases

It's tough running a blog. The comment section often requires more work than it gives benefits, between spammers trying to sabotage your SEO and trolls always behind the corner to bring discord. But today I want to offer you a reason to not give up on comments, to show you that they're still … [Read more...]

7 Keyword Harvesting Sources for Your Blog SEO

Generally if you have not appointed a company like Scepter Marketing to help you with your WordPress count then coming up with the right keywords for your blog posts can be tricky, especially when you need those keywords not just for SEO purposes, but also (and most importantly) to generate blog … [Read more...]

How to Use Your Existing Posts to Land Paid Blogging Opportunities

Finding blogging clients isn't easy. Sometimes they'll ask you for published clips at some big blog (that you might not have yet). Sometimes they'll want a spec piece at all costs. Other times, thankfully, what you have on your blog and your guest posts will suffice. But how can you make … [Read more...]

Google Reminds Bloggers to Disclose Sponsored Content

On March 11, 2016, Google reminded bloggers that disclosing sponsored content is a must -- and that's not only to abide to the many international laws, but also to keep your blog in good standing with search engines (that by all means need to offer trustworthy content to their users). In the post, … [Read more...]

SEO Keywords Best Practices for 2019 (for the Win!)

Come the new year, you might be wondering if the keyword SEO whose rules you've been adhering to until now will still make sense with the frequent updates in search engine ranking algorithms and manual review standards. It might pleasantly surprise you, but yes: keyword SEO is here to … [Read more...]

Does Instagram Storytelling Work? – An Interview with Natalie Hillar

Is Instagram a simple brandable photo album or can you tell stories that attract and leave a sign in visitors? Looks like the latter is not only an option but the way to go to turn Instagram into an efficient platform for branding and marketing. In this post, I feature an interview with Natalie … [Read more...]

Are Prospective Buyers Just Lazy? 6 Ways They’re Not and How To Deal With Cart Abandonment

Your clients sometimes don't seem to know whether they want your product or not. Your conversion analytics program tells you a big number of users clicked on your landing page and then the 'Buy Now' button, BUT the number of completed purchases is way inferior to that. You wonder why your … [Read more...]