Top Dos and Don’ts of Modern SEO

SEO Processes 2020

Ethical SEO Practices

Last Update Mar 19, 2020 @ 3:55 pm No matter what they say, getting the right SEO is an art! It’s dynamic, technical, and the cornerstone of digital growth. Even when you think you are doing everything right, a single move can push or pull you in the wrong direction. It may make you feel overwhelmed and ready to give up. But, hang in there! For SEO to work out with perfection, you need a massive chunk of resilience. Your portal will see the light of the day if you learn to weed out the potholes. Experts have pointed out hundreds of ways, but there is nothing fixed. No secrets. As Stoney deGeyter puts it, “You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” Being stumped at one point in your endeavor doesn’t mean you have no scope in the area. Scan our list of do’s and don’ts to spot what you are doing wrong and how to resolve that.

DO: Use Unique, Fresh Content

If you update your platform with the latest content and better keywords, search engines will love you! Rather than talking about everything that others are discussing, explore new dimensions. Figure out the current issues your prospects are facing and shed light on their troubles. The quantity of indexed pages on your portal is of no value if the content on them doesn’t hold any meaning for the visitors. Google, the top-ranked search engine of now, will instantly devalue a page if the content is irrelevant, incorrect, or improper. One strategy to produce unique content is to integrate a blog on your website. Pick a relevant keyword for your industry and craft your whole post around it. This way, organic traffic on your portal will increase.

DO: Have Relevant Backlinks

Link building is a significant factor in determining how Google ranks a specific webpage. Remember, it is not the number of links you have that matters. But instead, the credibility of the links is essential. Even if you have as little as one or two connections, but if they lead to official websites, it will boost traffic. A recent study conducted by marketing firm Reboot showed a positive correlation between a web page’s outbound links and its rankings in search results. Google algorithms are always fluctuating. However, the importance of relevant backlinks continues to seep into modern SEO, too. Relevant links signal Google that your website is a quality resource worthy of citation. A piece of advice: do not jump into radical and manipulative ways for getting links on your site. Instead, engage in natural backlinks. Seek professional help where needed. For example, there are experts that aid in SEO for Assisted Living to get your community on the map. These strategies enable you to gain traction and be found by relevant customers.

DO: Use Social Media

If the content is the king, I believe, Social Media is the queen. Social media can play a substantial role in boosting traffic on your website. It makes your SEO practices effective and lucrative. But to burst a famous bubble here, social media does not help with rankings on a search engine. All the links you share on platforms like Instagram, Facebook, and Twitter will get you the exposure, but it won’t let Google prefer your website over others. Unless, of course, you know how to up your social game. An effective social media plan will have a solid SEO strategy in place, too. Even though not every one of your posts or tweets will help you crawl up the Google ladder, if it’s relevant enough, people will find it when they are searching for similar content. Imagine you created a compelling blog post and published it on Facebook. If it gets maximum attention on the portal, there is a strong likelihood that it will end up getting indexed quickly. Is your social media marketing failing? Find out the reasons here.

DON’T: Overuse Keywords

Indeed, search engines prefer content revolving around a singular subject. Yet, it doesn’t mean you can stuff in the same keywords on a single page. When you do this, the search engine doesn’t penalize you directly, but the bounce rate of your web will increase, and it results in a lower ranking. Website content should aim to serve and educate visitors. When you are solely writing for the search engines, you focus more on the keywords and tend to forget about the people who will be visiting your website. Google’s own Matt Cutts warned webmasters about SEO keyword stuffing and over-optimization. Hence, stuffing keywords is dangerous and can ruin your entire web design.

DON’T: Use Spammy Tricks

Link Schemes like buying backlinks, contributing to the link networks, and using hidden links are some shady ways of winning backlinks on your website. Modern search engines are highly intelligent. They can detect spammy tricks and actively penalize those who practice them. As Moz puts it hilariously, “SEO isn’t magic, so stop doing tricks!” Learn to earn the links rather than using black-hat SEO techniques. A few other spammy tricks people use are:
  • Doorway pages – they create low-quality websites only because they want to link it to their original site.
  • Duplicate content – they copy the content from other sources and do not make any efforts to craft their content.
  • Invisible text – they use the same font color as the background.

DON’T: Ignore Negative Reviews

If you respond well to every person visiting your website, the number of your followers will increase. Modern SEO pays great attention to the responsiveness of a webpage. And this means being equally responsive to the negative reviews too. The way you handle satisfied and unsatisfied customers improves your reputation, and people tend to visit more, improving your rank on the search engine.

Wrapping It Up

In the current SEO world, you need to be vigilant of your procedures all the time. Focus on the standards laid by Google and ensure you don’t violate any of the regulations they provide. Do not expect the traffic rolling in as soon as you step into the market. Patience is the key. Follow all the restrictions, recommendations, and update regularly. Eventually, your website will bring potential leads and high-quality traffic. What is your take on the dos and don’ts of modern SEO? We are eager to hear your opinions!
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About Brandon Leibowitz

is a Social Media fanatic. His blog, Bosmol, is based on trending stories on various topics related to social media, Facebook, Twitter, LinkedIn, YouTube, Google Plus, Internet Marketing, Social Bookmarking, Smartphones, SEO, and many other topics. Established in Los Angeles, California in 2007. Subscribe to us to receive the latest news and updates first. Please feel free to comment back.

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