If you want to truly engage your followers on Instagram, it is absolutely crucial that you know when to post images so you can get the very best results possible. Latergramme, which is a web and mobile app service that allows users to manage and schedule their posts on this social media website, states that Wednesday at 5 p.m. EST is the best time to post. In an effort to determine when Instagram users are most engaged, they analyzed over 60,000 posts to determine which uploads got the highest number of likes and comments.
While Wednesday at 5 p.m. was determined to be the best time for user engagement, this study also observed that posts typically got the most attention from followers between the hours of 2 a.m. and 5 p.m. EST on all days of the week. It does make quite a bit of sense that 5 p.m. would be the most popular time for user engagement, considering that most people on the east coast are going home from work and will soon be logging onto laptops, desktops, tablets, and phones to browse Instagram.
It is best to post between the hours of 2 a.m. and 5 p.m. for maximum engagement, which is incredibly important for those who use Instagram as a social media marketing tool. By learning when the best time to post pictures on this website is, you will be able to increase your exposure quite a bit. Although Latergramme’s study determined that Wednesday was the best day to post for a maximum user engagement, it was only by .5% compared to every other day of the week.
“Learning when to post on Instagram and other social media websites is incredibly important for those who want to achieve amazing results with their business “ WME technical team
There are a lot of different social media sites that you can rely on to provide you with a way to increase your exposure for business purposes, but Instagram is by far one of the best because of the sheer number of users it has. The Eastern or Central timezone is theoretically the best time to base when you post your images on, as the Eastern Time Zone makes up 50% of the United States. If you live in a different area of the world, you will need to take that into consideration.
Sunday is probably one of the worst days to post, though millions of people still do go on Instagram to browse pictures. And while Wednesday was determined to be the best day of the week to post, it’s only by a little bit. The fact is that the day of the week matters less than the time you post. Around 5 p.m. EST most people are coming home from work to unwind and spend some time on their computer or mobile device, hence why there is so much more traffic on Instagram as well as other social media sites.
If you are involved in online marketing and want to keep your users engaged, it is absolutely crucial that you know which times to post images so you can reach as many people as possible. Choosing the wrong time to post an image on Instagram can mean missing out on hundreds or even thousands of views. And while it is true that Instagram can certainly be a very powerful tool for internet marketers to use, it is still incredibly important for you to select the right time and day to post.
There are a lot of different considerations to make when determining how to effectively keep your Instagram followers engaged, and the time that you choose to post is one factor you cannot forget about. The more time and effort you spend on figuring out how to keep your followers on this social media website engaged, the more effective your marketing endeavor will be.
One of the best things about Instagram is that their users are on a mobile designed platform, meaning there are millions of them on there at all times and in many different places. Before you post your next image to Instagram, you will definitely need to keep all of this information in mind.
About Brandon Leibowitz
