Subscribe to our RSS Feed for web 2.0 marketing techniques and interesting facts. Stay up-to-date with Twitter, Facebook, YouTube, Smartphones, Google, Yahoo, Bing, & More
Social media, Facebook and Twitter marketing have become important tools for business and individuals alike. Anyone who is serious about their career will be using these websites and social networks to increase the amount of people they reach, and to increase the amount of exposure they have in the market place. The internet has never […]
Social media has become the platform for advertising and promotion more than what it was meant for initially. As the Grammy Week has already started, we see social media sites exploding with the updates and comments from fans. Twitter, the amazing micro-blogging site was used for interviews by celebs. A big part of the world […]
According to the latest estimates, more than 4 million people just in the US use screen readers. However, like any developing technology, they’re not perfect. They find it hard to read different types of web pages which aren’t either descriptive enough or well-designed enough. Disorganized blocks of text, images devoid of description, and non-descriptive links […]
The ratio of people that use search engine on smartphones and mobile devices are growing. According to a study, 74% of the mobile users use different search engines during every day buying process. Hence, Google and other search engines are trying hard to improve their mobile search metrics so they can serve better mobile and […]
Take a second to consider what these sites have in common: eBay, Amazon, Google, BBC, and Microsoft. Aside from the fact that they’re all huge names and brands, they also make use of a lesser known web marketing technique called A/B testing. A/B testing is used for a lot of things. It’s a relatively simple […]
If you watched the 57th Presidential Inauguration the other day you were treated to multiple performances from some of music’s brightest stars on a historical day which was capped off by the Commander and Chief giving his second and final Inaugural speech to an estimated 800,000 onlookers. On a day filled with notable performances, speeches […]
Improving Your Facebook News Feed
Do you make use of email marketing newsletters? In that case, you would attract visitors to these posts by providing links of these posts in your newsletter. The number of visitors that you attract through this channel is termed as organic reach. Paid reach is termed as the visibility you gain through Facebook ads.
The best time to post is when most fans are online
To know when most fans are online, all you need to do is to check into your Facebook Insights and then click on Posts. The posts which appear as top stories in the newsfeed are the ones that are posted most recently. To increase the probability of viral content, make sure that you post your content when most fans are online.
Determine the frequency of your posts
Never restrict to posting your content to any particular time of the day. Quite a few times, most fans would be using Facebook throughout the day. In fact, you could also come across two time-points when most fans are online. So, the most recommended way to increase your reach is by posting content just twice in a day.
Pay attention to comments
To built a community of engaged users, you must pay attention to comments posted on your Facebook page. People love to voice their opinion on Facebook. All you need to do is respond to the community. You can embed the optional feature of “threaded comments” on your Facebook page. In this way, you can leave a specific reply to each comment.
Make use of guest posts from sites that generate traffic
Make use of Facebook Insights to determine the potential leads that could generate guest-post opportunities. Refer to the External Referrers section that is available in report of Facebook insights. The resulting graph will let you know the websites that are diverting huge traffic to your Facebook page.
Make use of Like Box to feature your posts
Most website users are unaware of the Facebook Like Box that is present as a sidebar on the website. This Like Box has a setting that helps you in displaying the most recent updates of your Facebook page. Configure the plugin page and settings so as to update the Like box.
Related posts: