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For many years now ranking high up in Google has been largely about acquiring links. This is not speculation or guesswork on the part of SEOs. Google themselves have come out and said as much themselves: “Your site’s ranking in Google search results is partly based on analysis of those sites that link to you” […]
Businesses have realized the power of social media and have increased their presence in social media networks. However, when it comes to marketing, it requires a well thought out plan to use social media to achieve success. Unless a pragmatic schema is devised, the time spent in social media could go waste. You need to […]
There has been the question as to whether or not hyphens or underscores are better for search engine optimization. Hyphens are easier for human eyes to read. When doing a search in Google for the keyword “starting business” with hyphens and underscores the results varied. With the hyphen the two words were treated as separate […]
Ok, so I’m pretty sure most of the folks reading this aren’t naive enough to think that email marketing is going away anytime soon, but it is always good to remember that it’s a weapon we have in our holsters that we sometimes forget to use. In my opinion there are still several reasons that […]
YouTube has revamped it’s look and feel once again to a new user interface. Now the video screen has new buttons and a revamped look. Apparently, not all the video players have changed their format as some have the previous look and feel of the original YouTube video player. Soon the Google owned company will […]
By HomeSpot HQ (cc) To make your blog readers happy is a continuous challenge, isn’t it? Sometimes it’s tough to figure out what exactly went wrong when your efforts to put together a great post evaporated in a lack of comments, social shares and overall traffic. Even tougher when you are left alone to figure […]
Improving Your Facebook News Feed
Do you make use of email marketing newsletters? In that case, you would attract visitors to these posts by providing links of these posts in your newsletter. The number of visitors that you attract through this channel is termed as organic reach. Paid reach is termed as the visibility you gain through Facebook ads.
The best time to post is when most fans are online
To know when most fans are online, all you need to do is to check into your Facebook Insights and then click on Posts. The posts which appear as top stories in the newsfeed are the ones that are posted most recently. To increase the probability of viral content, make sure that you post your content when most fans are online.
Determine the frequency of your posts
Never restrict to posting your content to any particular time of the day. Quite a few times, most fans would be using Facebook throughout the day. In fact, you could also come across two time-points when most fans are online. So, the most recommended way to increase your reach is by posting content just twice in a day.
Pay attention to comments
To built a community of engaged users, you must pay attention to comments posted on your Facebook page. People love to voice their opinion on Facebook. All you need to do is respond to the community. You can embed the optional feature of “threaded comments” on your Facebook page. In this way, you can leave a specific reply to each comment.
Make use of guest posts from sites that generate traffic
Make use of Facebook Insights to determine the potential leads that could generate guest-post opportunities. Refer to the External Referrers section that is available in report of Facebook insights. The resulting graph will let you know the websites that are diverting huge traffic to your Facebook page.
Make use of Like Box to feature your posts
Most website users are unaware of the Facebook Like Box that is present as a sidebar on the website. This Like Box has a setting that helps you in displaying the most recent updates of your Facebook page. Configure the plugin page and settings so as to update the Like box.
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