Integrating Email Marketing and Social Media

Integrating Email Marketing and Social MediaEmail marketing continues to grow through leaps and bounds in this digital age of social media marketing. Approximately 91% of social media users will check their emails on daily basis.

Email marketing is considered as the most effective techniques for generating leads in the year 2013. When you have a tremendous social media presence, one of the best ways of generating leads is by tapping this pool of consumers. In this case, you would be converting followers into subscribers that ultimately become customers of your business.

Use Sign-Up Forms

To create leads for your business through social media channels, you must include simple email sign-up forms. In this way, you can induce fans to subscribe your email list. Most businesses would have a page on Facebook.

Now, you can create an Email tab on your Facebook page. The sign-up form should be available through this tab. Furthermore, you can also make use of email sign-up apps to generate leads. Some of the most widely used apps are iContact’s Facebook App and Constant Contact Facebook App. You can add these apps onto the Facebook page of your business.

Provide Incentives for Newsletter Sign-Ups

Incentives are the most preferred ways of attracting people for email sign-ups. To draw the attention of consumers on social media, you must provide them with incentives. You can provide exclusive discounts for every purchase to consumers who sign up for your email list.

Most online retail stores encourage people to sign-up for their email list by providing shoppers with 10-20% discount on every purchase. These discounts are made available to consumers through Facebook and Twitter. Discounts, free samples, and coupons are the most preferred ways of engaging consumers. Adding images and call to action tabs along with incentives draws the attention of social media users.

Webinars to attract Subscribers

Webinars help you in connecting with your audience. They are an excellent platform for exhibiting the human side of the business. One of the most preferred ways of attracting consumers to the best webinar platforms is by launching them through Google Hangouts.

Most companies make use of Facebook and Twitter to invite consumers to their Google Hangouts. Google+ hangouts help you in connecting with your consumers and building your loyalty base. There are numerous programs to host webinars. These include GoToWebinar and Any Meeting. These programs have sign-up forms for collecting emails from viewers visiting the webinar.

The success of your business depends on the continuous growth of your email subscriber list.

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