How Best We Can Use Infographics for Effective Communication?

The concept of information graphics has been around for decades together, from cave paintings and maps to weather forecasting and traffic road signs but its current form is absolutely persuading and that is none other than the Infographics the web world.

What is an Infographic?

You might have seen it as you browse through the Internet reading your favorite blogs. Those eye-catching images that are used to display data or information are known as infographics. In simple terms, infographics are nothing but the graphical visual representation of data, information or facts. With the increasing use of social media sites such as Facebook, Twitter, Google+ and Pinterest, the use of infographics is set to amplify.

Studies reveal that a Google search for the word “infographic” generates nearly about 37.4 million results. This shows that Infographics have greater potential to go viral than the textual content. Also, it is an awesome way for effective communication as they easily grab the attention of increasingly fleeting internet spiders through bright and shiny images. But how can we make the best use of infographics for effective communication? Experts say that an ideal infographic should possess three dimensions – visuals, content and knowledge. Here are the four basic steps for creating compelling infographics for effective communication.

Color Scheme

A good color scheme is vital for creating an engaging infographic as colors have the ability to communicate vast pool of messages while keeping the reader cramped inside the process described in the infographic. While designing complex infographics, the readers will become quite confused and their perceptions are likely to scatter if they don’t have impressive colors to tie down their thoughts visually. You can have a maximum of 10 colors in your infographics and is wise to use deep colors with soft colored background.


When you come across an infographic, naturally your brain and eyes compels you to look at the picture first and then your eyes goes to the textual explanation. Graphics play an important role while creating infographics. When it comes to graphics, they are basically of two types – theme graphics and reference graphics. You can either add a theme graphic, which is nothing but the defining visual of the information or you can add a reference graphic, which is the icons used as visual pointers to avoid cluttering the infographic with too much information.

Skeletons and Flowcharts

While infographics are generally intricate, using flowcharts and skeletons can simplify the process and can visually connect everything for you. You can put together a skeleton of arrows and words for grouping relevant data together or you can visualize the flow of information using flowcharts.

Data and Research

Make sure that your infographic is concise and to-the-point. For that, you need to thoroughly research the data you are presenting and it must be backed up by established facts. Also, you need to make sure your presentation design is flawless. However, the way in which you deliver these research and findings in your infographics depends on your audience. Ensure that your infographics reflects colors, icons, knowledge and complexity based on your target audience.

These are the best ways of using infographics for effective communication.  How do you use infographics for your benefit?

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About Brandon Leibowitz

is a Social Media fanatic. His blog, Bosmol, is based on trending stories on various topics related to social media, Facebook, Twitter, LinkedIn, YouTube, Google Plus, Internet Marketing, Social Bookmarking, Smartphones, SEO, and many other topics. Established in Los Angeles, California in 2007. Subscribe to us to receive the latest news and updates first. Please feel free to comment back.

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