With the rise in number of people who use social media, the businesses are now put in a situation where they must have a social media presence to interact closely with their customers. When you think about social media for business, then one cannot ignore Facebook, the social media giant with more than 900 million users. Facebook alone handles around 1 billion search queries a day on various niche, quite an astonishing number isn’t?
With so much happening with Facebook there is no doubt that every business, either small or big should have a presence in Facebook. In fact if they already have a presence in Facebook then they should to improvise it.
With every activities on Facebook, the company gains popularity which means there is more exposure and in future the company can expect more clients and profits at the same time. If the business only focuses on enhancing its social presence in every possible extend, the common public will become familiar with your products and services and your business awareness will increase. It’s high time that people should start focusing on it and realize how important this can be in getting positive results for the business through their social presence.
How to Make a Presence in Facebook?
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Facebook does not allow businesses to have profiles, instead they can create their own page where they can update and talk about their service, post pictures of their products, conduct survey and post freebies for their customers.
Facebook page creates an opportunity to the businesses to interact deeply with their customers and get real-time feedback on their products and services. Moreover, for small businesses this option creates an opportunity to find them as a brand and gives them an opportunity to reach huge base of potential clients.
How Personalized Fan Pages can Improve Social Presence?
Many businesses just create a Facebook page and do not personalize. Personalization is adding the logo of their business, writing a brief note about their business and in fact updating their page cover picture with their products.
A personalized page can help the potential customer to identify and relate himself to your brand. When that happens, the chance of him liking your page increases dramatically. A business is termed to be socially successful in Facebook when it has more people liking their page and talking about their page.
This can only happen only when a business gets more active in their page. Apart from adding the logo, product pictures and a few words about the organization, they can also try to discuss their customer queries in their Facebook page, this will help the customer believe that the business is customer friendly and they can be easily reached and results in more people visiting and liking your Facebook page.
With more and more people joining Facebook businesses cannot ignore social presence for a long time, but just creating a page for their business is not enough, they should personalize and get more active in order to set up their presence socially.
About Brandon Leibowitz
