Examine any URL, domain or sub-domain easily with the new keyword analysis tool from Ahrefs. The ever-growing arsenal of link building and keyword research tools offered by Ahrefs has grown even stronger with a powerful feature called “Keyword Analysis”. What started off as 4 distinct tools has grown into an internet marketers dream. The site explorer tool is extremely useful in itself, but combined with the keyword analysis tool you can do some major analysis in your websites rankings and your competitors website rankings.
Ahrefs Keyword Analysis Overview
Contents
You can look through 37 countries for your top searched for keywords and rankings within the search engine. Click on any of the country codes to completely analyze your websites search engine results in various countries and in different languages. Each report shows the same data, just for that country.
When looking at the abbreviations underneath the countries there are two numbers. The first number represents the number of organic keywords the website ranks for. The second number tells how many ads the site is currently showing in that country. This gives you a quick overview to see if there is enough data worthy to analyze that country. If not you can skip that country or try to see why the site does not show up there and make the necessary changes to appear.
Below the country codes is a quick breakdown of all the information you can handle related to organic and paid keywords. The data shows how many organic and paid keywords the site ranks for, its competitors, buy and sell opportunities, organic daily traffic and traffic cost, organic average position, the organic average cost per click (CPC), ad variations, ads daily budget and traffic, average ad position, and average ad CPC. There is even a easy to read graph that shoes organic vs paid keywords.
Organic Keywords
Keywords
When looking at the organic keywords you can see what countries are showing your keywords and how many appearances each keyword makes in each countries search results. Not only do you get to see this data, but also the keywords are broken down by the number of monthly searches, where exactly your keyword ranks, the average Cost Per Click (CPC), the destination URL (landing page) for each keyword, the approximate amount of incoming traffic, the cost of this traffic, how many results for that keyword appear in Google, and the date it was last checked. You can easily export all the organic keyword data to CSV for your convenience.
Competitors
Under the competitors tab you can see the domains/URLs that are your direct competitors in the organic search engine results pages (SERP). With this feature you can see what countries your competitors are ranking in, which shows what other markets they are venturing into. This can help you stay up to par with your competitors and not fall behind when moving into new lucrative marketplaces. Another nice feature is the overlapping keywords. You can see how many keywords you and your competitor rank for. If you click this number a pop up appears showing when you rank versus your competitors rank. You also get CPC, competition levels, traffic volume, and the date this was discovered (this data can be exported as well). A technically advanced statistic is the percentage of keywords that appear above your search results and the ratio of traffic for each competitor’s keywords. You can click to the left of any competitor domain/URL to run either the site explorer or an analysis of organic keywords rankings. Remember you can export all this data to CSV with the click of a button.
Sell
The sell tab is an interesting feature that can come in handy if you want to see who buys ad space for your keywords. For example, if you ranked for the keyword “social media” you can see what domain/URL is willing to purchase ad space on your website. This is most useful if you allow advertising on your site, whether it be banner ads, sponsored posts, links, etc. This will provide you with a nice list of websites to contact to purchase advertising space.
Advertising Keywords
Keywords
When using the keyword feature you can see what keywords trigger your advertisements (Pay Per Click ads) in Google’s search results. You can see exactly country from country how many keywords your site ranks for and what position they are in. Clicking into another country will go into depth about those keywords. You can see how much search volume you can expect, the average Cost Per Click (CPC), the landing page, the competition level, as well as the exact day the data was gathered. All this can be exported to CSV with the click of a button.
Variations
This section can save a lot of time especially when spying con competitors ads. Here you will see each individual ad the website has active. View the title, description, and the display URL that your website or competitors website are using to compete in Google. You can look at the average CPC, average position of the ad, as well as the traffic level. There is a section called keywords that allow you to click into for further research. When you click the number of keywords a pop up appears showing each keyword along with the data shown in the Advertising Keywords section above. All this data is extremely useful and helps save a tremendous amount of time when doing competitor research.
Competitors
The competitors tab is also a very useful feature that allows you to see all the sites that are competing for those same keywords as you. Next to each domain are two buttons that allow you to run the Site Explorer or the Organic Keyword tools. With this you can also see which competitors rank higher in the paid search engine results page and the ratio of traffic the site gets. The most useful tab is the overlapping keyword which shows the number of keywords you and your competitors are both bidding on. You can then click this link to get a pop up comparing the two sites keyword position. See what the competition level is for that specific keyword, the search volume for that keyword, and the CPC. Export any of this data anytime for advanced analysis.
Buy
The buy tab is shows the domains in the organic search results that rank high. These are excellent sites for buying advertising space or traffic. Next to each domain are buttons once again that explore the domain and the organic keywords. You can see the traffic ratio and overlapping keywords, which once again pops up with additional information. These tools are very useful for growing your websites traffic.
Conclusion
The main tools offered by Ahrefs; 1) Site Explorer, 2) SERPs Analysis, 3) Reports, and 4) Tools are useful for an internet marketer. Within each there is a multitude of options available. The tools are comprehensive with all the necessary information needed to help run successful SEO campaigns, manage keyword rankings, and see when websites are lacking.
The main features that differentiate Ahrefs from other Keyword Analysis tools is that with Ahrefs you can examine keywords from over 37 countries, has over 125 million keywords indexed, the data is updated every 30 minutes, and everything can be exported to CSV or viewed in a simple chart. Have you used Ahrefs Site Explorer in the past? If so what do you think of it and do you like the newly added Ahrefs Keyword Analysis feature?
Overall, I am very impressed with this tool and its capabilities. I really like the fact that the data is updated every 30 minutes to give you real time numbers. The functionality and ease of use is very nice. There is not a steep learning curve like other tools. Try it out and let us know what you think of Ahrefs below.
About Brandon Leibowitz
