+Brandon Leibowitz is a Social Media fanatic. His blog, Bosmol, is based on trending stories on various topics related to social media, Facebook, Twitter, LinkedIn, YouTube, Google Plus, Internet Marketing, Social Bookmarking, Smartphones, SEO, and many other topics. Established in Los Angeles, California in 2007. Subscribe to us to receive the latest news and updates first. Please feel free to comment back.
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Google + Launched New Local Search Tools For Businesses
On Wednesday May 30, 2012, Google+ launched a new Local tool, switching over 80 million business listings from Google Places to the newly created platform. The tool allows users to share and find information about places and businesses located near them. The new tool integrated information taken from Zagat, a restaurant review website, which Google took over last year.
This new feature will create further opportunities for businesses to target a relevant audience, making this tool even more important for your internet marketing campaign. The difference is that now there will be greater focus on a network of users that can write reviews on your products and services, and on expanding your reach through targeting your social connections.
What the new format?
How can you adapt your campaign to these changes?
There are a number of things you will have to do as a business owner to adapt to the changes. Keep in mind that Google has already suggested that it will be developing this product and bringing out new services targeted at small businesses, so it is really important to adjust now.
Claiming your listing:
Conclusion
The new features that Google + has added to its Local search will make social media and connections even more important for SEO and internet marketing. On the plus side, this means that you can use your social connections to raise awareness of your business through word of mouth – one of the most effective marketing tools. However, it is even more important now to provide good service to your customers. Remember that unhappy customers will now be able to share their experience with all of the connections in their Circle!
This article describes the importance of Google + for SEO and the ways to optimize your use of this tool. But don’t forget about all the other SEO tools and best practices – it is only by putting them together that you will be able to achieve the most effective results. Keep following this blog to find out about the new developments in SEO, as well as to remind yourself about the best practices in internet marketing.
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