When the new Facebook Timeline first released there was no doubt that users were angry over all of the new changes; businesses, however, rejoiced, and with good reason. The new Timeline opened up new doors that were starkly in favor of business marketing, giving companies a chance to leverage Facebook in its entirety to both current customers and potential new ones. In fact, a report on Marketing Land showed that the new Timeline gave brands a 46% increase in consumer engagement… and that was just in the first few weeks after it rolled out. If you haven’t yet taken charge of your business’ Facebook page, here are five ways you can use it to increase your visibility and profits:
1. Craft A Story Using Milestones
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Your Facebook page has evolved beyond just a brand fan page for consumers; with the Timeline you can now tell a story to your fans by listing important milestones that have occurred throughout the life of the business. This helps give a more personalized feel to your business, which inevitably piques the interest of consumers and engages them more fully.
2. Cover and Profile Photos New Ways Of Marketing
With such a large cover photo and then a smaller profile picture you have two chances at marketing to your Facebook fans. The cover photo allows you to convey a message about who you are and what people can expect from you, and the profile photo allows you take that one step further by using your company logo or your company slogan. These both create brand recognition, which is an important factor in any marketing campaign.
3. Drop Links With Uploaded Photos
Facebook, along with all of the major search engines, favor images. By regularly uploading pictures of new products, company events, and other company activities you not only gain the attention of Facebook and the major search engines, but you can also add in links that will direct people to your website, ordering page, contact page, etc. And by adding in pictures from networking events and company events and activities you give your company a more human feel, something that goes a long way with consumers.
4. More Of A Webpage Feel
Both the new cover photo, which is a lot like a website header, and the customizable tabs that mimic that of a website give your Facebook page more of a webpage feel. This allows you to mimic the feeling of your company website, which helps create a consistency for your brand and business across the board.
5. Customized Tabs
Customized tabs allow you to encourage customer interaction beyond just the Facebook wall. These tabs can market both products and services, benefiting the business as a whole, and because they fall above the fold they are clearly visible to your fans when they land on your page. With the addition of customized tabs your Facebook page becomes a one-stop-shop for users.
Your Facebook fan page is an awesome resource for engaging with customers, marketing to new users, and creating a personalized feel that is sometimes lost in the online community. Building the Timeline into your marketing strategy is a slam dunk in terms of using social media to leverage your brand.
About Brandon Leibowitz
