Some new features have been added to the popular social media marketing and networking website Facebook. Some of these features have been incorporated, keeping in mind the growing importance of Social Media Marketing (SEM). Anyways, these latest features are likely to bring in fundamental changes the way people use this website. Nearly 500 million users of Facebook will gradually see the use of these new features. Here we briefly discuss about some of these features.
Access Facebook as Your Page
With the addition of this feature, you will be able to receive notifications for your page. This will help you view a News Feed for your page and you will be able to post on other Pages as your Page. With this new feature, you will be able to interact on other Fan Pages as your Fan Page.
Facebook Sponsored Stories
One of the most important new features added to Facebook is of course the sponsored stories. With this new feature, brands can be extended to the distribution of activities. This new feature is likely to boost adoption rates and increased proactive behavior on the part of brands.
Facebook Credits
With this feature you will be convinced to take part in branded games. These credits work as incentive and can drive up activities among players of social network games.
Facebook Deals
With this feature, you are offered discounts as a part of the group, based upon finding required number of participants. Socialization of deal, is however very strong in case of Facebook.
Facebook Send Button
The main intention behind the creation of the send button was to develop the functionality of groups. It works effortlessly with fellow group members and Facebook friends. This can be used by using a drop-down menu.
New Look and Feel
The look of Facebook has also changed a lot. A default set of photos now features at the top of the application tabs. You can now find the application at the left hand column. All these have been done to make it more user-friendly.
These are concerted efforts to enable greater interaction between brands and their fans. The above discussed new features are likely to bring in radical changes the way you use Facebook.
About Brandon Leibowitz
