If you have been searching through Google lately then you would have noticed that the search results have become cluttered with Google Advertisements instead of organic search results. This is not true for all searchers as this feature is still in the development stage, but every once in a while you will get a page of results, where the first fold is full of Google ads. This is another way for Google to monopolize on the search engine business and is not good. It is scary knowing that Google can and is willing to move the organic listings to where they will receive significantly less traffic.The first fold of the screen, where you want your website to appear has become saturated with sponsored results, rather than a mix of organic and sponsored search engine results. This is not fair and leads us search engine marketers to believe that we may have to focus in on ranking on other search engines not so cluttered with ads.
There are thousands of search engines on the web that are used on a daily basis, it’s just that the big 3 (Google, Yahoo, and Bing) dominate the market, so that is all you hear about. There are even niche search engines that only provide results for a specific industry. By targeting smaller, niche search engines we can narrow down our target audience into people that are interested in your products/ services/ information.
About Brandon Leibowitz
