Microsoft and Yahoo Teaming to Create Mega Search Engine

It has taken quite a while, but finally the two search giants, Yahoo and Microsoft are partnering together in hopes of creating a mega search engine superior to that of the current market leader, Google. This is a 10 year deal in which Microsoft will have access to Yahoo search technologies, to integrate into their current search engine. The companies will use Bing as the main search engine algorithm to display search results. The paid advertising will also be merged, yet the companies will remain separate entities. Now that the deal is done, here’s what Steve Ballmer has to say about the impact of it, “Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company,” said Ballmer. “Success in search requires both innovation and scale. With our new Bing search platform, we’ve created breakthrough innovation and features. This agreement with Yahoo! will provide the scale we need to deliver even more rapid advances in relevancy and usefulness. Microsoft and Yahoo! know there’s so much more that search could be. This agreement gives us the scale and resources to create the future of search.” Microsoft will compensate Yahoo by offering a revenue sharing agreement. This is a tricky deal that may cause some havoc to the Google team. Yahoo and Microsoft believe that this partnership will bring in an additional $275 million dollars to each company.