It is often debated the accuracy and use of Google little green bar, infamously know as Page Rank. People constantly ask me and others the importance of Page Rank. We often give them the answer they do not want to hear, Page Rank is inaccurate and useless. Why would you judge the importance of a website by a four month old ranking? Page Rank is updated every 4 months, when Google updates their algorithm.
Sites that are new, or are down when the update happens will not have a good Page Rank. Sites that have interior pages will sometimes not even have a Page Rank, rather a grey line saying, “This page is not yet ranked by Google”. This just proves the point that people should stop relying on Page Rank for a sites value. Read what Google has to say below.
Google even admits that Page Rank is an old and outdated measurement of a websites performance according to its algorithm. A few years ago Google released a statement, “The Page Rank that is displayed in the Google Toolbar is for entertainment purposes only. Due to repeated attempts by hackers to access this data, Google updates the Page Rank data very infrequently because is it not secure. On average, the PR that is displayed in the Google Toolbar is several months old. If the toolbar is showing a PR of zero, this is because the user is visiting a new URL that hasn’t been updated in the last update. The PR that is displayed by the Google Toolbar is not the same PR that is used to rank the web page results so there is no need to be concerned if your PR is displayed as zero. If a site is showing up in the search results, it doesn’t not have a real Pr of zero, the Toolbar is just out of date”
About Brandon Leibowitz
