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Five Reason Guest Posting Is Important for Online Businesses

So what comes to mind when somebody says “guest posting?” Guest means you are not a regular member of a community, and posting means you are going to add something new. But this is not enough to explain the full depth of this unstoppable online marketing term. In this article, you’ll find five reasons why guest posting is important for SEO link building.

1. Generate Direct Leads

With guest posting, you can generate direct leads from websites where you are submitting your content. Every blog or website has its audience. Guest posting is a great way to capture the attention of that audience through your content. 

2. Organic SEO

How many times have you heard about white hat search engine optimization to stay top of your game? Guest posting takes your voice to your targeted audience and helps you to get backlinks from authority sites.

But I would not recommend to guest post for the sake of getting backlinks. Instead, take an approach to educate the audience if you have something that can change or influence your audience.

If you show them what they didn’t know, there is no point they do not would not buy or use your product or service.

3. Become Authority in Your Particular Niche

When you guest post regularly in your industry, you become an expert in your niche. People get to know you more. Thus, you become a brand or an authority on the topics you guest post often. If you are a wedding photographer then do not write content for plumbers or home remodeling services. Keep it relevant as this is important for search engine optimization.

Your own blog can not reach an unlimited or massive audience in one single day until you are big. Writing guest posts will take your voice to millions of users per month who are actively participating in discussions, comments or reviews.

4. Get More Exposure

You can not be identified by your targeted audience unless you go in front of them. You might have something, which nobody is discussing in your particular niche. Using guest posts, you can touch base with those who are highly likely to become potential customers from a single blog post. If you don’t have the time for it, you can try guest posting service online to save your time.

5. Become a Better Writer

Writing is something you can not stop learning until you are gone from this world. In my opinion, all writers can improve, no matter how well they create content. Knowledge of a niche is growing with changes in science and technology every single day.

For example, if you are an SEO writer, you need to keep an eye on Google updates regularly. The role of artificial intelligence in industry or voice searches is changing how searches are conducted.

Every day, you come across new things to learn more about your industry. So guest posting makes you an ultimate writer. You have to search for something new to engage and educate your audience.

People want to learn more on a daily basis. That is human nature. We need something new every single day. Writing guest posts for a bunch of new blogs in your niche will help you to polish your writing skills and can result in a source of income too. Which means you can make more money writing blogs or articles for companies.

6 Rules to Rock Social (Media) Networking for Business

Business Networking

Social networks are not just powerful promotion tools. If you are trying to get clients, media mentions and good opportunities in your industry to grow a name for yourself and your brand, social media can definitely make the job easier.

Obviously, social networking for business is not like networking to make new friends (well, that might happen, too, but it’s not your goal, right?). What you want to achieve here is results — that is, clients, engagement, and opportunities.

This post gives you 6 rules to rock networking for business on social media and get the most out of every session.

1. Targeting the Engagement

  • Who is your customer or audience, and what do they need?
  • Who do you want to engage and make business with?

You should keep these two guiding questions in mind if you want to get the best out of your networking opportunities.

The first question addresses the needs of your audience, which will guide you in choosing the business people to interact with and learn from — in fact, anything you do for your business (from product or service delivery to ethics and relationships) affects your customers in the end. In other words, who are the people who might help you do your job better? Those are the people you should meet and engage with.

The second question is about you as a person and a professional, the opportunities you seek to grow a name in your niche or industry, and the people you think of as mentors and you look forward to interact with and learn from.

The practical tip: create a spreadsheet with the names of people you want to get in touch with, their contact information and their role in the industry or niche. Then, make this list your networking focus for the next 6-12 months.

2. Attend Live Events

This is similar to meeting people in person at conferences, and it can work charms to get yourself remembered. In fact, your feedback during the event will be taken into consideration, discussed and perhaps even tested.

At events is also easier to get involved in discussions that are relevant to you as a business owner (since you are already participating in a relevant event) and you can easily demonstrate your expertise.

The practical tip: keep an eye out for webinars, live chats, Google+ Hangouts, live audio and video calls, Facebook Live events, and Twitter chats. As soon as one or more relevant ones come up, join them. Most of these events are free to participate in.

3. Get Involved In Highly Relevant Discussions

Aside from live events, make some time to browse forums and social media for new relevant threads in your niche or industry. They might be in the form of a Medium article, a thread on a Facebook page, Google+ or Threadwatch, a Twitter hashtag or conversation, or the comments to a YouTube video.

Provide your views of the discussed topic, give advice, add a tip or two, and don’t fail to mention (without promoting) what your business tries to help with and your solutions. For example, if you run a gardening shop, you can explain why certain species of flowers are a better choice to plant in a given season and what tools and products you believe to be a more effective aid to the gardener.

The moment other people involved in the discussion find value in your expertise, they’ll naturally want to get in touch and discuss things further. To continue with the gardening example above, providing value will definitely put the shop owner in a good light with any gardening product companies following or participating in the discussion.

The practical tip: start from the social network you are more familiar with and the channels you already are a member of (so other members know you and your value). Make an effort to give your comments and replies some ‘meat’ and provide as much value as possible. Being generous pays.

4. Optimize Your Social Energies

Only be where the people you want to talk to are. The web can become overwhelming with all the “there’s so much more to try out” mentality, and there are potentially thousands of people you could meet and do business with, but your daily hours are limited, and you can’t afford to devote the whole day to social networking, or your business and personal life will be affected.

Pick your social channels carefully, and stick to those.

The practical tip: if your time allows for it, devote one day’s social networking time to one social platform only. That will help avoid a sense of overwhelm and optimize your time and energies.

5. Get In Touch With the Right People

When I mentioned creating a list of contacts to focus on during the next 6-12 months, I meant a narrow list — no more than a hundred people overall. Even less, if you can.

In fact, the more focused your effort, the better the results, because you’ll be able to rely on a calmer mind and a less hectic schedule. Like with friends, it’s easier to grow relationships with a few buddies than with a big group.

The practical tip: make time for each contact throughout the month, even if that’s just an hour ever two weeks. Focus on both the human and the business sides.

6. Find Niche Contacts In Facebook and LinkedIn Groups

Groups are where you can find opportunities for growing your network, so they’re a good place to start if you are new to the niche or industry, or you still have a small network to rely on and nobody to introduce you to gurus and influencers.

Make sure you abide by all rules of the groups where you decide to go “contact fishing” at, because some have very strict spam moderation and filters.

The practical tip: start with the groups you’re already a member of.

What do you do to ensure your business networking opportunities will work to your advantage?

Let us know in the comments!

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