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How to Use Your Existing Posts to Land Paid Blogging Opportunities

seo blog tipsFinding blogging clients isn’t easy.

Sometimes they’ll ask you for published clips at some big blog (that you might not have yet).

Sometimes they’ll want a spec piece at all costs.

Other times, thankfully, what you have on your blog and your guest posts will suffice.

But how can you make sure your existing posts will help you land (highly) paid blogging opportunities?

Here are 5 ideas to put you in front of the right eyes.

1. Write outstanding guest posts (and blog comments)

David Leonhardt, president of THGM Writers, says you should start with guest posts — and add outstanding blog comments to the mix:

David Leonhardt

David Leonhardt

I’ve gotten this question: “Why do you write for SEMrush?  Why do you write for Chamber of Commerce?”  The fact is that I have gotten writing assignments this way: “I saw your article in [name of publication].  Do you think you could write for me?”

There is a strong business case for writing guest posts and even very well-thought-out blog comments.  Every time you appear to a different audience, you open up the doors to landing paid gigs.  Just make sure that what you write and how you write will impress them.

Also link to your post(s) in your guest post bio (or in the body, if blogger allows it) to get the most out of the opportunity.

2. Add a box to your posts with “want a post like this? Hire me here”

By the point they finish reading your blog post, readers will have already seen what a great blogger you are, so no further doubts — they’re sold on your skills!

And while a regular reader will want to read more and subscribe to your list, an interested prospect will turn into a lead in less than a minute.

That’s what happens when you add an “hire me” box at the end of your blog post — you are asking prospects to hire you on the basis of what they’ve just read (make sure every post is really outstanding!).

3. Use MyBlogU’s writer database (link to 3 of your best posts)

MyBlogU is a community for bloggers to connect and find experts to interview or brainstorm with. The platform allows every blogger to really create a network around each blog post.

However, MyBlogU also has a feature for bloggers to add themselves to their writer database and showcase their skills and best clips.

For example, this is my writer entry at MyBlogU:

luana-mbu-writerentry

4. Syndicate or repost your articles

When you syndicate or repost your best posts you are effectively remarketing your content and finding a new audience for it.

Because the audience is not just fellow professional bloggers who want to learn more about their niche, but also company CEOs, managers and marketing directors looking for fresh talent to add to their assets, you up your chances to get hired for your blogging skills.

Where can you syndicate for best results?

Here is a list:

These platforms can count on huge communities and you can be sure your posts won’t get lost in the feed. They also get traffic in the thousands or million every month and you have big chances to have your content spotted by someone who is interested in your skills.

5. Use StartAFire.com to promote your best posts

Christopher Jan Benitez shared this interesting idea:

Christopher Jan Benitez

Christopher Jan Benitez

I have a couple of strategies that help me land clients from my old posts, and I’d be glad to share one. I signed up for an account at Start A Fire (startafire.com), a tool that lets you create a shortened URL of your post with a CTA on the right side of the screen. From the tool, link to your paid blogging landing page and write a short copy to entice them to click on the link. Once you have set up your account, go to the post/s that you want to promote again and get the shortened URL of the post using Start A Fire. Promote the shortened URL on all your social media platforms (I suggest Buffer’s Bulk Scheduler so you can schedule up to five tweets on each account in just one click). Once your followers click your shared link, they will see the CTA on the right side of the screen that points to your landing page. If they love the content you shared, they will most likely be compelled to click on the link to your page.

How do YOU land blogging jobs? What role your existing posts and guest posts play in it?

Share in the comments.

How to Use Your Existing Posts to Land Paid Blogging Opportunities
1.5 (30%) 2 votes

How to Use Google Analytics: Getting Started

how-to-set-up-google-analytics

Having a clear understanding of the wants and needs of a web site’s visitors is a recipe for success. And the easiest way to get to know an audience is by capturing data on their activity while visiting a site. This information is what Google Analytics provides free of charge. Google Analytics is a must-have for any site that aspires to connect with its audience and increase traffic. 

Google Analytics provides the following invaluable information:

  • A profile of the site’s visitors – capturing the users’ location, browser type, screen resolution and even their native language
  • The activity on the website such as length of time on the site, number of pages visited, most visited pages and even the page they are on when they leave the site
  • Additional analytics that includes time of day with the most traffic, what site the visitors came from, and the source of the traffic including a breakdown of the search engine used, social media source, or linked site
  • Site navigation including time spent on individual pages and what links the visitors click

Here are the simple steps for installing Google Analytics on any website. 

Sign up for Google Analytics

The first step in getting Google Analytics set up is to sign up for the program. Visit Google Analytics and walk through the steps of getting set up. Google requires all of the pertinent information from the website as well as some contact info. Whether or not to engage in data sharing for the program is optional. 

Access the Tracking Code and add it to all the Web Pages

Once all of the information has been provided, users can click on a “Create Account” button where they’ll then be immediately taken to a screen that provides a unique tracking script. This Google Analytics tracking script will be doing all of the heavy lifting and needs to be installed on every page of the website. 

Users will also be prompted to specify domain and subdomain preferences, and will be presented with a checkbox option for choosing to set up AdWords. Once all of the selections have been made, the script can be copied and pasted to each of the site’s webpages.

For WordPress, the setup is a snap. Just install the Google Analytics tracking code script as a new plugin on the site and activate the plugin. It’s that easy. To install Google Analytics on a YouTube channel, click the “Additional Features” link and access the “Advanced” options. From there, just install the script into the appropriate field at the bottom of the page.

Confirm the Tracking Code is Working

After installing the scripts, and or plugin, it should be confirmed that the website data is being tracked correctly. From the Overview page, there is an “Actions” column that provides an “Edit” option. Clicking the “Edit” option and then the “Check Status” option will provide users with a Tracking Status Information box where they can verify if the tracking code is functioning properly. You can also use a tool called “ghostery” (free browser plugin) to check status of your code.

It is also highly recommended that site owners setup Google Tag Manager, as its the easiest way to manage adding/removing codes on your site.

Using Google Analytics Retargeting Capability

This is by far the most underused aspect of Google Analytics. Not only does it help with analyzing your user data and site behavior – it can also be used to cookie users based on specific actions they have taken on your site. This method of marketing is called retargeting or remarketing and it a widely used marketing strategy. There are plenty of Udemy courses about this subject and using it is highly recommended to anyone with basic Google Analytics skills. All you have to do to set this up is as follows:

– Login to your Google Analytics account
– Go to Admin >> Properties >> Link Your Adwords Account
– Once your Adwords account is linked >> Click on Retargeting (Under Adwords Tab)
– Start setting your retargeting lists

Determine the Statistics that matter the most

Google Analytics provides an abundance of information, and it can be overwhelming. Website owners should first determine what information they want to get from the visitors to the site and then eliminate extraneous data that doesn’t address those specific needs. 

Google Analytics is a powerful marketing tool and complements any type of ad campaign. You should use it to measure your social media traffic and paid campaigns to name a few channels. 

How to Use Google Analytics: Getting Started
3.3 (66.67%) 3 votes

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