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Scams on Facebook, where marketers offer fake gift cards for a famous company in order to drum up web traffic, provide a great idea for promoting your small business. You can offer legitimate gift cards to your fans and prospective fans, to generate a buzz about a sale or discount in services. Here is how [...]
One of the biggest mistakes that newbies have made when it comes to search engine optimization in 2010 is spreading their sites too thin. They’ve got a blog over here, a website over there, some other web activity on another domain name. This separation dilutes the effectiveness of optimization, and minimizes the ability to build [...]
Ask any entrepreneur who has any success with social media marketing, and you’ll find out the truth about it: This form of marketing is pretty labor intensive. You won’t be effective if you approach it in a hit or miss fashion. If you’re not careful, it can consume all of your time. You have to [...]
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Generate Content that Generates Links
When working with freelance writers, video producers or if you do it on your own, make incoming links your top priority. You want as many people as possible to link to your content, and share it all around the web. That’s the best use of social media marketing, and those who master the art of [...]