Top 5 Social Media Metrics that Matter

Social media has become extremely popular and continues to thrive, so making sure that you read and understand your social media metrics is very important. You will be able to know about all aspects of your social media campaigns and check whether they are as effective as you would like them to be. … [Read more...]

Tracking Social Media Activities

Social media marketing can be defined as the process of gaining attention by advertising through various social media sites. It is usually aimed at increasing the traffic to your site. As we know, social media serve as a great inexpensive platform to reach thousands of people at once. It is easily … [Read more...]

Going Viral on Reddit

Bloggers are always aiming to bring more traffic and views on their blog posts that is why making their content viral is an important objective that they want to attain to bring more viewers on their posts. The use of social media has become a very popular and widely used platform in order to market … [Read more...]

Why You Can’t Ignore Google Plus

Are you still ignoring Google Plus because you think it’s not up to the standards of the all-mighty Facebook? Still not convinced that Google Plus will stick around? This post will persuade you otherwise. You’ll learn Google Plus’ sneaky adoption strategy and how Google lures users in with their … [Read more...]

Negative SEO & The Google Disavow Tool Decrease / Increase SERP Rankings

Negative SEO is not a very new concept but it has become very important in the recent time. There are some dishonest tactics that are used to decrease the page rankings of the competitors. The companies organize for SEO activity of their competitors so that it seems that the Google guidelines are … [Read more...]

What is the Correlation Between Bounce Rate and Conversion Rate?

The correlation between bounce rate and conversion rate is not necessarily a straightforward answer. Many people believe there is no direct correlation between the two types of rates, but yet if you understand your bounce rate you can put things in place to change a bounce to a conversion thereby … [Read more...]

How to Take Advantage of Google’s Freshness Algorithm Update

Google has long favored unique content, even going so far as to punish sites that publish duplicate content. But with its recent “freshness” update, Google is beginning to focus on content it considers fresh, or of interest to users on the internet. Luckily, this recent change to its algorithm … [Read more...]

3 More SEO Mistakes You Could Be Making

Search engine optimization isn’t easy, especially if you are just getting started. Even if you are a seasoned SEO pro, there is still plenty of room for error and missteps. This isn’t to say that you aren’t perfect and perpetually mistake free, but if you know common SEO mistakes, it is easier to … [Read more...]

Social Media Optimization (SMO): Be Real, Social Media Doesn’t Reward Fakes

Social media optimization or call it SMO is a new addition or another chapter under the field of SEO. Search engine optimization happens to be a tool of increasing the search engine results and website’s performance. The SMO on the other hand is the same principal applied to make your website … [Read more...]

5 Twitter Internet 2.0 Tips

Social media has become a blessing for businesses these days. Because so many people engage in it, it would be a grave mistake not to utilize it for marketing and expansion purposes. Twitter is one such forum that is pulling in more users every day and with its unique take on micro-blogging it has … [Read more...]