Are you still ignoring Google Plus because you think it’s not up to the standards of the all-mighty Facebook? Still not convinced that Google Plus will stick around? This post will persuade you otherwise. You’ll learn Google Plus’ sneaky adoption strategy and how Google lures users in with … [Read more...]
Negative SEO & The Google Disavow Tool Decrease / Increase SERP Rankings
Negative SEO is not a very new concept but it has become very important in the recent time. There are some dishonest tactics that are used to decrease the page rankings of the competitors. The companies organize for SEO activity of their competitors so that it seems that the Google guidelines are … [Read more...]
What is the Correlation Between Bounce Rate and Conversion Rate?
The correlation between bounce rate and conversion rate is not necessarily a straightforward answer. Many people believe there is no direct correlation between the two types of rates, but yet if you understand your bounce rate you can put things in place to change a bounce to a conversion thereby … [Read more...]
7 Techniques for Search Engine Optimized URL Structures
URL structure plays an important role. It’s a foundation which needs to be done correctly. Here are some vital tips to optimize your URL structure. 1) Simplicity and Position: Words closer to the domain have higher value and receive more weight age by Google’s crawlers. Therefore, keywords … [Read more...]



10 Marketing Stats about Business through Facebook
Are you among those people back in 2008 who looked at Facebook profile and just chewed the pencil to make ideas for doing business through Facebook? No? Cool! Well how do you think about doing business by Facebook in the year 2012? Is Facebook for the marketers? Do you need some expert to comment on [...]