How To Measure the Success of Your Social Media Marketing Campaigns

Most companies find it quiet impossible to measure the ROI of their social media promotions. As per, Direct Market Association, one dollar spent on direct response campaign, will typically generate more than 10 dollars. They are certain because from last fifty years, they have been monitoring their … [Read more...]

Metrics to Measure Social Media ROI

Most businesses are still trying to figure out how to measure the return on investment of social media. There are many new metrics and performance indicators related to social media, like FB fans, retweets and so on. The traditional metrics which are easier to track are traffic, leads, impressions, … [Read more...]

Designing Your Site for Better Conversion Rate

Why do you have a presence on the Internet? Why do you have a website? What is its purpose? If you have answered because everybody else is doing it then you are doing it for the wrong reasons; like going to the gym to feel good about yourself rather than to exercise and get fit. Unless you are … [Read more...]