Leave it up to search engine giant Google to constantly re-engineer the architecture of its search engine results pages. A few years ago, an exact match domain or a keyword domain was almost always a guarantee of high rankings, but today, it’s practically useless. Probably one of the most … [Read more...]
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How big data analysis helped President Obama defeat Romney in 2012 Elections
There is no doubt that big data helped President Obama win comfortably over his Presidential opponent Mitt Romney in 2012. While President Obama already had a huge database of 13 million email listings from 2008, Mitt Romney had to build his social media campaign from scratch as the Republicans did … [Read more...]
Social Media: Growing Businesses and Creating Jobs
The social media world is as omnipresent now as it ever was and for many of the unemployed, this could be a viable avenue worth exploring. With the help of the Mark Zuckerburgs and the Jack Dorseys of the world, social media is bigger than ever in 2013 with no end of its phenomenal growth in site. … [Read more...]
57th Presidential Inauguration & Social Media
If you watched the 57th Presidential Inauguration the other day you were treated to multiple performances from some of music’s brightest stars on a historical day which was capped off by the Commander and Chief giving his second and final Inaugural speech to an estimated 800,000 onlookers. On a … [Read more...]
Best Times to Use Facebook
Timing is everything, they say, and that premise may apply to social media platforms like Facebook as well. Can timing your posts help increase your return on investment? According to Buddy Media’s study “Strategies for Effective Wall Posts: A Timeline Analysis,” the time that you post … [Read more...]
Adobe SocialAnalytics: The Tech, Features and Potential Concerns
Adobe, the innovative company behind the PDF format, as well as the likes of Adobe Insight, Photoshop, Illustrator and Fireworks, has taken a step toward cornering the emerging social media analytics market. The company aims to help businesses better understand how social conversations affect their … [Read more...]
GroupOn, Facebook and Twitter, Oh My
If you have been listening to the latest news about GroupOn then you know it is not good. The stocks have been falling like rocks all this year and it looks like the big backers are backing out fast. Companies, restaurants, and small businesses think GroupOn is no longer worth the hassle, and a … [Read more...]
Diversify Web Marketing Platforms
The web is constantly changing. Trends rise and fall within a few short hours; no-name twitter handles become viral overnight; companies without an online presence a year ago might be pioneers of web marketing today. On the web’s precarious terrain, you have to steady yourself with a solid … [Read more...]
Seriously…Take Social Media Seriously
Tweet This: The College Loan Interest Extension Debate This past week, President Barack Obama visited college towns across the country to talk about education, the importance of a college education, the usefulness of advanced degrees, as well as student loans and the burden of paying them … [Read more...]
Social Media Will Do Your Shopping For You!
Social media is the Swiss Army Knife of the digital world. There’s a tool to connect you with friends old and new, find employment opportunities, gather educational information, and share photos and music. Based on those facts, it’s no great surprise that we can add shopping and bargain hunting … [Read more...]
Generate Content that Generates Links
When working with freelance writers, video producers or if you do it on your own, make incoming links your top priority. You want as many people as possible to link to your content, and share it all around the web. That’s the best use of social media marketing, and those who master the art of [...]