While we were frustrated with the stagnancy of Facebook ads, the recent introduction of Facebook Graph Search has only flushed a new wave in social media marketing. What does a person’s Facebook profile mean to an average online advertising professional? It means an entity in the wealth of … [Read more...]
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YouTube Grows Market Share
Vlogging and promoting your products and services though an interactive social media platform is really catching up these days. Why will it not be when the visitors can form conscious opinion about your brand and the products and services it is offering? Things like live demo of the product, live … [Read more...]
Adobe SocialAnalytics: The Tech, Features and Potential Concerns
Adobe, the innovative company behind the PDF format, as well as the likes of Adobe Insight, Photoshop, Illustrator and Fireworks, has taken a step toward cornering the emerging social media analytics market. The company aims to help businesses better understand how social conversations affect their … [Read more...]
Social Media Marketing Vs. Traditional Marketing
Entrepreneurs are some of the most creative people you’ll find, but many hesitate to try new things. Ironically, the resistance to change goes against the entrepreneurial spirit, but we’re all creatures of habit. You’ve heard about social media marketing, and dabbled in it a bit, but you may … [Read more...]
Is Direct Selling through Social Media a Contradiction?
Every business owner uses social media for the purpose of selling their product or service. Even the ones who most idealistic about creating and preserving a community for community sake, has an agenda of establishing themselves as the leader and authority in their niche. Most business owners take a … [Read more...]
Social Media Marketing Slip-Ups
When it comes to social media, there are a number of common mistakes that companies can make. It’s really important to know what you’re doing and to do it right! First off, you don’t want to “fly blind”. What this means is - don’t pursue social media strategies without answering who, … [Read more...]
Landing A Job In Social Media Marketing News
Social media has exploded in recent years due to sites such as YouTube, Yelp, Facebook, Twitter, and thousands of other social marketing websites. What really stared the trend was in 2004 at a web conference the term “Web 2.0” was coined by Tim O’ Rilley. Web 2.0 is a way for internet … [Read more...]
Local Social Media Marketing Techniques Using Social Networking Websites
A local business has its own challenges and pluses. While the market is small, the advantage is that one can easily plan and market their services. Local businesses have to take a slightly different path to reach social media success. Here are some NEW techniques that can be useful for marketing … [Read more...]
Google Plus – The New Social Media Marketing Breakthrough
The Social Media market is already fraught with different social networking websites. So, how can Google Plus even be able to compete with the networking websites like Facebook and Twitter. But, it seems that with the introduction of the Google's announcement of Search Plus Your World, a revised … [Read more...]
The Case for Podcasting as a Social Media Marketing Tool
Not much is said about podcasting when it comes to social media marketing. Consider this definition for social media: Any media that allows participation from users, and one in which those same users can contribute to. That describes much of what happens on websites that publish podcasts. Whether … [Read more...]