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Search engines favor podcasts above written content on websites. If you enjoy speaking more than you do writing, you should be podcasting. It’s easy to do from home, and you don’t need to build a studio to start your own show. All you need is a telephone and Internet access to use broadcasting services like [...]
Dell has made a lot of money using social media. You might think that a major company like Dell doesn’t need “little” Facebook or Twitter. If that’s your thinking, you still don’t get it regarding social media, and you’re missing opportunities to grow your business as a result. Dell has dedicated an entire department to [...]
Whether you want to grow your business or find freelance work, building contacts using social media is key. The task is daunting with so much chatter and activity on social media websites, but it can be done. Keep in mind that others want to do the same thing, so you are competing for the attention [...]
It’s tough to think beyond the social media theories and statistics when you’re new to social media marketing. Entrepreneurs are in need of real life applications, and are more willing to give it try if they have examples to consider. The following is a list of social media marketing goals set by many entrepreneurs should [...]
It’s guaranteed that you’re not reaching more customers, if you’re not merging social media marketing with your email newsletter campaign. The two marketing should not be separate, but instead you should build upon each to reach new people. Here’s how: Post Old Newsletters to Your Website One of the best ways for new customers to [...]
Ask any entrepreneur who has any success with social media marketing, and you’ll find out the truth about it: This form of marketing is pretty labor intensive. You won’t be effective if you approach it in a hit or miss fashion. If you’re not careful, it can consume all of your time. You have to [...]
You may know all about the technicalities of using social media, but if you don’t have quality content, you won’t have much success. People will ignore boring and poorly written content, unless you’re an ecommerce store offering a too-good-to-pass-up sale or discount. Hire freelance writers to do it for you, so that you can concentrate [...]
Social media promotions help to breathe life into your marketing efforts, if you do them right. It will have the opposite effect if you make mistakes, which can drive people away. Mistake #1: Don’t Announce Winners The assumption that most people will draw when you don’t announce winners to your giveaways or contents is that [...]
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