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One of the most important skills for job seekers is familiarity, skill, and savvy with social media. A working knowledge of how to use sites like Facebook, Twitter and Google+ to enhance a company’s marketing strategy is sought after by many employers in today’s market. This trend is prompting educators to include online courses as [...]
Ah, the bad reputation! Some technology is deemed as pure and positive by the masses, some is grimaced at and blamed to be a vehicle for piracy. But is that the truth? If we stop to consider the pros and the cons of Peer-to-peer (P2P), we would see the benefits that come from this technology, and the ways [...]
Far too many small business owners believe that it is ok to treat marketing like a car service and carry it out every 6 months because they have to. A targeted and intelligent marketing strategy will provide far more effective results than an off the cuff and occasional push will. The idea needs to be [...]
Social media is the Swiss Army Knife of the digital world. There’s a tool to connect you with friends old and new, find employment opportunities, gather educational information, and share photos and music. Based on those facts, it’s no great surprise that we can add shopping and bargain hunting to social media’s versatile tool box. [...]
The New York Times recently discussed a study published by researchers at Cornell University who analyzed posts by more than 2 million Twitter users in 84 countries and found that there seem to be biological mood rhythms common to people across the entire globe. It makes sense that there are biological rhythms common to all [...]
Businesses have realized the power of social media and have increased their presence in social media networks. However, when it comes to marketing, it requires a well thought out plan to use social media to achieve success. Unless a pragmatic schema is devised, the time spent in social media could go waste. You need to [...]
Businesses have realized the power of social media and have increased their presence in social media networks. However, when it comes to marketing, it requires a well thought out plan to use social media to achieve success. Unless a pragmatic schema is devised, the time spent in social media could go waste. You need to [...]
Product positioning and advertising is a marketing strategy that’s familiar to many people in the business arena and you should also know there’s more to marketing. Satisfying customer needs should be the main focus of your marketing strategy. How will you as a marketer know about the need of a customer? How it relates to [...]
SMWF N. America comes to New York on 1-2 November, offering social media marketing advice and in-depth insight into how brands and businesses across the world are using channels like Facebook and Twitter to connect with their customers, build communities, monitor brand reputation, advertise and even sell their products directly. Some of the world’s leading social media thinkers will gather to provide discussion and analysis around the unique and [...]
Content is key in any social media marketing strategy that you undertake. If you don’t provide quality content, you’ll lose any interest in your business, and you’ll destroy your brand in the long run. It’s important to take this issue seriously and apply it. That goes for the content you post on your website, as [...]
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