Personalized URLs: Get personal, but don’t be creepy

Personalized URLs (PURLs) are the latest way to customize and target your marketing campaign. Companies using personalized marketing are seeing much better results than those that aren't. There are several types of PURLs and each serves a different purpose. PURLs can be used in both e-mail and … [Read more...]

Tracking Social Media Activities

Social media marketing can be defined as the process of gaining attention by advertising through various social media sites. It is usually aimed at increasing the traffic to your site. As we know, social media serve as a great inexpensive platform to reach thousands of people at once. It is easily … [Read more...]

How To Measure the Success of Your Social Media Marketing Campaigns

Most companies find it quiet impossible to measure the ROI of their social media promotions. As per, Direct Market Association, one dollar spent on direct response campaign, will typically generate more than 10 dollars. They are certain because from last fifty years, they have been monitoring their … [Read more...]

How to Effectively Market to Smartphone Users

Smartphones are quickly taking over the mobile communications market, with more and more customers adopting high end phones. Nowadays, smart phones allow users to access the web, as well as take photos and videos and effortlessly share them with others. As more users adopt smartphones, companies are … [Read more...]