Google analytics is a superb tool used for tracking the website visitor. It is also used to track information about the way visitors to your site interact with. Google analytics tutorial is important, especially, when you are running a search engine optimization campaign for your website. You can … [Read more...]
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5 Ways Facebook Timeline Has Affected Businesses
When the new Facebook Timeline first released there was no doubt that users were angry over all of the new changes; businesses, however, rejoiced, and with good reason. The new Timeline opened up new doors that were starkly in favor of business marketing, giving companies a chance to leverage … [Read more...]
Why You Should Follow Your Twitter Fans
Companies use Twitter as a platform to promote brand awareness and as part of their marketing campaign, but it has to be used properly or it won't work at all. The point of any social network, Twitter included, is to allow people to easily interact with each other on a personal level. In the case of … [Read more...]
Diversify Web Marketing Platforms
The web is constantly changing. Trends rise and fall within a few short hours; no-name twitter handles become viral overnight; companies without an online presence a year ago might be pioneers of web marketing today. On the web’s precarious terrain, you have to steady yourself with a solid … [Read more...]
Social Media Marketing Vs. Traditional Marketing
Entrepreneurs are some of the most creative people you’ll find, but many hesitate to try new things. Ironically, the resistance to change goes against the entrepreneurial spirit, but we’re all creatures of habit. You’ve heard about social media marketing, and dabbled in it a bit, but you may … [Read more...]
Affiliate Marketing Sins To Avoid
Affiliate marketing is a narrower concept of online or internet marketing. It means marketing those products that are not of your own company. Affiliate marketing means to expand one company's marketing strategies to market its affiliate company's products. Creating a good affiliate marketing … [Read more...]
How to Build and Maintain a Small Business Brand
To build a brand is to build the essence of your company through the eyes and ears of your customers, colleagues, and even your competition. It's not an easy task in any environment but it can be exceptionally difficult to do a proper job of building a brand in the small business environment without … [Read more...]
Top 5 Common Business Misconceptions On Online Marketing
In an era of technological innovations, many businesses are embracing the trend of online marketing as a tool to augment their business model. That is all well and good but there are many common misconceptions businesses hold about online marketing. Apart from the understanding that online … [Read more...]
Five Social Media Trends for Small Businesses
There are so many different social media platforms these days and tons of trends in each of those channels. As a small business, in the face of such overwhelming information, it can be difficult to determine where your time and efforts are best invested in social media. Here are five of the most … [Read more...]
Google + Launched New Local Search Tools For Businesses
On Wednesday May 30, 2012, Google+ launched a new Local tool, switching over 80 million business listings from Google Places to the newly created platform. The tool allows users to share and find information about places and businesses located near them. The new tool integrated information taken … [Read more...]