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Business owners make the mistake of throwing up a Twitter badge on their website, and expect to get a slew of followers as a result. Put yourself in their shoes and ask yourself the simple question: Why? Yours is not the only website they’ve visited that day with a similar service, product or brand. What’s [...]
Payola is an infamous practice in the recording industry, where disc jockeys or radio stations, are paid by record companies to have their music played. It’s no coincidence that you hear the same songs played all day long. It’s illegal and unethical, and the practice is mimicked in the blogsphere as well. This time, bloggers [...]
The old school way of using cards and fliers to advertise has been replaced by a new wave of internet marketing options. Advances in technology have made it possible for business owners to reach out and contact large groups of people with the click of a mouse. This has paved the way for new entrepreneurs [...]
If you’re a brand new business owner, you may be clueless about social media marketing. It seems as if everyone’s expected to know what social media is and if you don’t, you’re on your own. Let’s take a step back, way back to the beginning. Social Media 101 It’s more than Facebook and Twitter, although [...]
Search engines favor podcasts above written content on websites. If you enjoy speaking more than you do writing, you should be podcasting. It’s easy to do from home, and you don’t need to build a studio to start your own show. All you need is a telephone and Internet access to use broadcasting services like [...]
Dell has made a lot of money using social media. You might think that a major company like Dell doesn’t need “little” Facebook or Twitter. If that’s your thinking, you still don’t get it regarding social media, and you’re missing opportunities to grow your business as a result. Dell has dedicated an entire department to [...]
Content is key in any social media marketing strategy that you undertake. If you don’t provide quality content, you’ll lose any interest in your business, and you’ll destroy your brand in the long run. It’s important to take this issue seriously and apply it. That goes for the content you post on your website, as [...]
You’ve probably noticed that when you’re looking for information using Google or Yahoo!, there’s often a search result for a Yahoo! Answers page. It’s one of the top 10 social media networking websites, and your brand and company could gain great exposure if you learn how to use it. Yahoo! won’t pay you money for [...]
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