The Rise of Advertising in CAPTCHAs

The CAPTCHA, or Completely Automated Public Turing test to tell Humans and Computers Apart was designed in 1997, with the patent issued to Alta Vista’s head scientist Andrei Broder in 2001. Since then, the constant battle against spammers across the Internet has led to increasingly complex ways of … [Read more...]

Why Negative SEO Shouldn’t Work, and Why It Could

The latest shakeup in the SEO world was ushered in when Google debuted their Penguin update this spring. Alongside the continuously evolving Panda algorithm, it's certainly stirred the pot in recent months. SEOs are now having to work smarter and harder than ever to maintain top SERPs rankings for … [Read more...]