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Conversion rate optimization, or CRO, refers to practices and techniques that are used to increase the number of users that reach your landing pages and convert into paying customers. It’s a wide field with a lot of different practices, but there’s a major divide here: mobile and desktop users. The techniques that work for a [...]
Instagram has taken the mobile world by storm. More than 30 million people use the service to share retro-looking images from their mobile devices. A quick perusal of the various images might make you think people only use the service to take sepia-toned images of breakfast, but that’s not the case. Facebook believes in the [...]
Facebook displays the Verified Badge on verified Facebook accounts and pages to inform the visitors the page or account is confirmed to be authentic. The proof of authenticity for Pages comes in a blue or gray circle badge with a tic mark. The Gray Badge is given to verified pages of companies, organizations and local [...]
Dear blogger, Hope you know that, with your blog, you are sitting on a goldmine. Not even news media have as much relevance today as blogs— bloggers are today’s culture influencers, opinion leaders, even authorities, if you like. Perhaps your blog is not as popular as Jon Morrow‘s or John Chow‘s, but you have something [...]
Everyone has to start somewhere, and that is usually square one. This includes with SEO. Search engine optimization isn’t easy, and while it is simpler for some folks, that is usually because they aren’t just starting out. If you are just beginning with SEO, you can start turning into a proficient professional in no time. [...]