Is Facebook Finally Cracking Down on Fake News?

Facebook recently released two job listings, June 7, for an English and Spanish speaking “News Credibility Specialists”. News outlets are abuzz whether Facebook will start monitoring fake news after CEO Mark Zuckerberg released a statement early this year that he did not want his company to be in … [Read more...]

Does Instagram Storytelling Work? – An Interview with Natalie Hillar

Is Instagram a simple brandable photo album or can you tell stories that attract and leave a sign in visitors? Looks like the latter is not only an option but the way to go to turn Instagram into an efficient platform for branding and marketing. In this post, I feature an interview with Natalie … [Read more...]

Boost Brand Perception by 71% With One Simple Trick

Do you want to learn one simple trick that can increase the positive perception of your brand by as much as 71%? Something that costs nothing more than a couple of minutes of your time? Something that eBay does particularly well? We’re talking about social commerce of course. Gone are the days … [Read more...]

Being Social on Social Media to Grow Engagement

Lack of engagement is one of the most frustrating parts of social media marketing. If you are not consistent in posting on social media, then if you are lucky, you will sometimes get a like, but no regular follows, comments, or likes. This situation is disheartening and costly, and means that your … [Read more...]

How to Get Into Instagram’s ‘Top Posts’ for a Hashtag

Whenever you browse through a hashtag on Instagram, the very first thing you’ll see is a three by three grid of the ‘Top Posts’ for that hashtag. Because of their visibility, getting featured can provide a lot of exposure, possibly helping you to engage a wider audience and gain more followers in … [Read more...]

SEO For Yelp…What Really Works

Yelp search results are based on a confidential algorithm and while we do not have the exact formula, a few things that may influence search and rankings include review text, star ratings, number of reviews, text that a business includes in their listing in the Specialties/History/Meet the Business … [Read more...]

Step by Step Guide to Finding Hashtags to Use for Instagram Posts

With over 600 million active users, and 95 million pieces of content daily, breaking away from the clutter and having your message heard on Instagram is no easy task. Adding to marketers’ woes are Instagram’s algorithms that affect organic reach, unless your content is on point. So, how do you go … [Read more...]

How to Grow an Audience on Instagram In 4 Weeks

You want to build a successful Instagram account in a month or less, and it's understandable -- you want to lay the foundations of success from day one! But is a 4-week goal realistic? How are you ever going to achieve success in a month or less? This post is for you -- it will guide you from … [Read more...]

How to Best Use Instagram Analytics

Instagram is a big platform. From its humble beginnings back in 2010, it's grown into a large service with more than 500 million monthly active users, all of which are scrolling through photos in their feed and engaging with the content that they love. Obviously, this large install base makes it … [Read more...]

7 Ways to Help Your Content Go Viral

How many times have you put your content out and you witnessed it receive only a handful of comments and shares? When this happens a bit too often, it can be disheartening. The fact is that getting your content to go viral actually takes much more than sharing your new post on your social channels … [Read more...]