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Earlier, a perfect marketing model was outbound based which had the inside sales force calling on prospects and clients, seminars, tradeshows, telemarketing, trade publication publicity and broadcast advertising. Since past few years, the electronic marketing has become a key element of your brand marketing. The inbound marketing model comprises of things like SEO, blogging, PPC [...]
The iPhone is the new Swiss Army knife for social marketers. There are few tools that have the capacity to expand quite as much as the iPhone, and when it comes to the quality of the third-party applications that you can hook into the iPhone, it almost becomes a no-brainer as to whether this cell [...]
Ahrefs, a new marketing research tool, is necessary for webmasters. Ahrefs currently supports 9 countries and over 45 million keywords. These numbers are growing and their index is refreshed every thirty minutes to keep data fresh and up to date. There are four main tools offered by Ahrefs; 1) Site Explorer, 2) SERPs Analysis, 3) [...]
When social media took flight in the days of Myspace, nobody expected it to be the way it is now. MySpace introduced the world to a new way of communication that seemed to change the life of every person. Then Facebook came along using the basics of MySpace while adding new features to enhance the [...]
Social media has exploded in recent years due to sites such as YouTube, Yelp, Facebook, Twitter, and thousands of other social marketing websites. What really stared the trend was in 2004 at a web conference the term “Web 2.0” was coined by Tim O’ Rilley. Web 2.0 is a way for internet users to directly [...]
Google has long favored unique content, even going so far as to punish sites that publish duplicate content. But with its recent “freshness” update, Google is beginning to focus on content it considers fresh, or of interest to users on the internet. Luckily, this recent change to its algorithm provides a few advantages to dedicated [...]
Social media started out with the MySpace monopoly. Then the world witnessed the rise of Facebook and Twitter. Just when you thought the tide was calm, a series of new social media platforms emerged looking for a piece of the pie. Some may think there is too many websites to keep up with but the [...]
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