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For those who constantly bad mouth social media, there is something good to talk about. No longer is social media looked at as a waste of time and childish fun. Business owners and non profit operators are using social media as a way to generate awareness and funding for their programs. Managing a personal account [...]
Social media has exploded in recent years due to sites such as YouTube, Yelp, Facebook, Twitter, and thousands of other social marketing websites. What really stared the trend was in 2004 at a web conference the term “Web 2.0” was coined by Tim O’ Rilley. Web 2.0 is a way for internet users to directly [...]
From a list it and wait approach not so long ago, to the fiercely competitive space it is today, Google Places is gives your local business what Small Business SEO cannot, a featured spot (even more “featured” with recent changes) on page one. Google Places SEO is now more important than ever with more than [...]
If you’ve ever looked at a product on Amazon from a major company, you might have noticed that there are hundreds of reviews. When you look at products for lesser known companies, there may not even be one. It’s not necessarily because people aren’t buying it. The difference is often because major companies have the [...]
Without a doubt, strong social media skills are in high demand. From the job seeker perspective, this is great news, particular considering that the need for a social media presence is strong in practically every industry out there. Here are the top ten ways that the social media savvy can cash in on their expertise. [...]
It is highly unlikely if you have never heard of social media as an internet marketer, and as such you must have considered the need to use social media to advance your product sales and to leverage on your customers’ needs. But considering an online enterprise which obviously caters to a global market, you would [...]
Earlier, a perfect marketing model was outbound based which had the inside sales force calling on prospects and clients, seminars, tradeshows, telemarketing, trade publication publicity and broadcast advertising. Since past few years, the electronic marketing has become a key element of your brand marketing. The inbound marketing model comprises of things like SEO, blogging, PPC [...]
Far too many small business owners believe that it is ok to treat marketing like a car service and carry it out every 6 months because they have to. A targeted and intelligent marketing strategy will provide far more effective results than an off the cuff and occasional push will. The idea needs to be [...]
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