Penguin 3.0 — Google’s latest version of fighting spammy links

In October 2014, Google released Penguin 3.0, an advanced spam filter that fights spammy websites and links. This filter can detect those links that do not adhere to Google’s guidelines of genuine links. Penguin filter was first released in April, 2012 and this filter affected 3.1% of search queries … [Read more...]

Email Turns 44 in 2015 [Infographic]

In 2015, email celebrates its 44th birthday. While electronic mail messages have been around since 1971, their format and the way we use them has changed tremendously in the past 44 years. In celebration of email’s anniversary, let’s take a look back at its history via this infograhpic from … [Read more...]

SEO Title Tags Optimization in 2015

Google has been changing several title tags of articles displayed on search engine result pages (SERPs). The reasons for changes could be diverse including length of title tag to page content and search queries. Most SEO folks must know that the maximum permissible limit for titles is 70 characters. … [Read more...]

Google Algorithm Pigeon: Local SEO Business Websites

Local search engine results on Google have been altered since the release of Pigeon in July, 2014. Pigeon is an update to Google’s algorithm as it alters the way local businesses are enlisted on the first page of search engine results. Pigeon has created a significant impact on local search engine … [Read more...]

Visual Media Enhances Social Media Marketing Campaigns

People may read words and literature umpteen number of times, but a picture speaks thousand words. In this article, we discuss the importance of visual media in social media marketing strategies. Presently, multimedia microblogs have caught the attention of social media marketers because pictures … [Read more...]

How to Build a Next-Gen Marketing Team for Your Organization?

An all-out marketing onslaught to beat the sense out of your brand competitors requires a superb marketing plan, and an extraordinary marketing team to implement the same. In this digital age, it wouldn’t be wrong to say that digital marketing has assumed equal or even greater importance than your … [Read more...]

Increase Search Engine Rankings with Google+

Google+ has revolutionized search engine optimization (SEO) strategies. Most SEO optimizers may be unaware about the efficacy of Google+ page post link, which is named DoFollow link. This means the link juice is passed onto the website you share through Google+. DoFollow links form the fundamental … [Read more...]

Improving Your Facebook News Feed

Reach is defined as the number of Facebook users who regularly keep a tab on your updates. Do you have a Facebook page for promoting your business? When you post content on any Facebook page, it creates a reach that is termed as organic reach. When Facebook users comment and share these updates, it … [Read more...]

Are Computer Bots Getting Too Smart?

Undetectable robot invaders. Hackers are not quite there yet, but they are getting closer. This article will address the current state of bot technology; how they help make the internet more efficient, how they are also used for devious purposes. Do you know what bots you’re dealing with? Bot … [Read more...]

Social Media for Lead Generation

Social media helps you promote and market your goods and services to people in every nook and corner of the world. Nevertheless, most content marketers fail to generate valuable leads through social media campaigns. Most companies feel that the return on investment (ROI) from social media campaigns … [Read more...]