Does Instagram Storytelling Work? – An Interview with Natalie Hillar

Is Instagram a simple brandable photo album or can you tell stories that attract and leave a sign in visitors? Looks like the latter is not only an option but the way to go to turn Instagram into an efficient platform for branding and marketing. In this post, I feature an interview with Natalie … [Read more...]

Are Prospective Buyers Just Lazy? 6 Ways They’re Not and How To Deal With Cart Abandonment

Your clients sometimes don't seem to know whether they want your product or not. Your conversion analytics program tells you a big number of users clicked on your landing page and then the 'Buy Now' button, BUT the number of completed purchases is way inferior to that. You wonder why your … [Read more...]

Boost Brand Perception by 71% With One Simple Trick

Do you want to learn one simple trick that can increase the positive perception of your brand by as much as 71%? Something that costs nothing more than a couple of minutes of your time? Something that eBay does particularly well? We’re talking about social commerce of course. Gone are the days … [Read more...]