Web design is evolving at quite a fast pace. What was seen as the best practice a few years ago is nowadays seen as something that should never be done. Out of the different modifications that happened, the one that has the highest impact at the moment is connected to how the website is seen on different devices.
We can say that it is a necessity for modern websites to feature a completely responsive design.This practically means that the coding used would automatically modify how the site’s content isdisplayed based on the screen resolution of the device that is used for browsing. According to responsive web design Sydney specialists, this is what replaced the old mobile website, which is nowadays something that only hurts search engine rankings and overall usability of the site.
Let us focus on why you need responsive web design so that you can properly understand the associated necessity. We will just mention some important facts and we have to add that many others can be highlighted.
Mobile Device Usage Grows For Internet Browsing
For the first time in history, we now have more mobile device traffic than regular desktop PC traffic. This includes browsing websites with the use of smartphones, tablets and practically any mobile device that can see websites.
The only way in which a site would look great on all screen resolutions is responsive web design. You will have site visitors that use smartphones, tablets and other mobile devices. If your site only looks great on some of the devices, it is a certainty that you would lose a lot of traffic. This automatically means a huge loss of potential profit.
Eliminating The Need To Have 2 Sites
A couple of years ago the practice used to offer an option for the mobile user was to create a different site version that was labeled as a mobile site version. This brought in many difficulties when referring to online marketing. The search engine optimization specialists had to run two different campaigns and you would basically pay for the maintenance of 2 websites instead of one.
The need to have a regular desktop PC version and a mobile site version developed is completely eliminated through responsive web design. This automatically brings in numerous extra benefits, as the one mentioned in the following sub-topic.
The initial cost of a responsive web design will be higher than that of one site that is only designed for desktop PC viewers but it is not higher than the combined cost of having a desktop PC site and a mobile site version. You automatically end up saving money and you increase your profits because of choosing the responsive option.
On the whole, we can say that responsive web design is a necessity for the modern website. You should never have an online presence if it is not perfectly optimized for every single device that the visitor would use to see what you have to offer. Responsive web design is appreciated by the major search engines and is an investment that is a necessity for any site that wants to make money at the moment.