Put employees and businesses to learn together in the same room and you will see how things begin to change — everybody is in the same place, ranks no longer matter and the setting of the training encourages open discussion.
Unlike in an online learning setting, there are also no delays in communication. If someone has questions, they can ask right away.
SEO training courses work better in an offline setting for this reason: as multifaceted a field as SEO is, the more businesses and their employees can talk problems and solutions face-to-face, the better the results for the growth of the company— and of the people themselves.
Offline means you can work in groups, face-to-face
Groups can also work online, but an offline setting offers a face-to-face factor that is not otherwise attainable in an online environment, even when you can use webcams and microphones— it’s much easier to interact in person than via computer devices.
Working in groups helps to brainstorm solutions to problems — and find ‘the’ solution — faster than individually. Put four or five people around a table discussing a manual penalty and how to get rid of it quickly and you will get an amazing bunch of ideas in less than an hour.
Offline means the individual counts
An instructor talking to the classroom in person can be there to help students solve problems and get their questions answered right away, without the delay that often comes in an online or mobile environment.
Having your questions answered quickly aids learning and training and keeps your mind focused on the topics at hand, without wandering around in distraction.
Also, online assignments are often an addon whereas assignment given offline, to do ‘right now’, can make the difference, as they use the momentum build during the lecture. Correction isn’t deferred either, but happens as soon as every student is done with their task, so the mind is still fresh about the answers given and correcting mistakes in a timely manner ensures they are corrected forever and not fixated.
The best part of an offline SEO training course is that both businesses and employees can learn SEO hands-on.
An instructor may assign a different SEO task or problem to solve to each group and then follow the progress each group makes on the project.
If an assigned task involves creativity and discussion, that’s an even greater opportunity for both businesses and employees to grow, because each individual will bring their wealth of knowledge to the table to create new tools and strategies to solve tasks at hand.
In other words, SEO is a social field and an offline learning environment leverage the social aspect
No matter the position SEO has in your job, whether you’re a business or an employee, the exchange of ideas regardless of it has the potential to broaden your views of the field and bring more benefits to your career.
- “Is online learning better than offline learning? Why or why not?” — discussion at Quora
- Learning SEO from the Experts – ebook by HubSpot