People may read words and literature umpteen number of times, but a picture speaks thousand words. In this article, we discuss the importance of visual media in social media marketing strategies. Presently, multimedia microblogs have caught the attention of social media marketers because pictures actually accentuate the brevity of content.
Given the exponential increase in the popularity of photo-sharing sites such as Instagram and Pinterest, we can certainly declare that digital communications has catapulted visual media. A tweet may be just 150-character long but a picture accompanying the tweet only increases the relevance of those 150-characters.
Most people get hooked onto your content provided you also associate relevant pictures with those posts. One needs to bear in mind the expectations of the target audience while posting those pictures.
Video, audio, and text may be the key fundamentals of content, but visuals in the form of pictures and images help encapsulate the attention of your target audiences.
Most people would prefer seeing a neat picture of any consumer gadget before deciding to purchase it. So, if you write a review of a consumer gadget, make sure you include a decent image of the product with the review. Graphics also form an integral component of visual media. While describing any comprehensive procedure, animations and graphics only add to the appeal.
Suppose you are launching a series of technical books on a certain type of software. You need not add all the images of these books onto the website or blog, rather you can incorporate graphics and animations in the form of “Call to action tab”. The “Call to action tab” can be linked to your Facebook or Pinterest page that you extensively use for promoting your business.
On the Facebook page, make sure that you include some interesting graphics and animation slides that actually hold the attention of the consumer. Most infographics and statistical charts are shared through this manner on the Facebook page of brands. Infographics are images that creatively blend lot of information in a sequenced manner.
While sharing infographics on social media platforms such as Facebook and Pinterest, all you need to do is add a little note that is relevant with the pictures. This increases the ease of referring these infographics.